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Brand | NTPC Ltd. – India’s Jewel Lighting Every 4th Bulb In The Country

NTPC Story | The Brand Hopper

NTPC Ltd, formerly known as National Thermal Power Corporation Limited, is one of the ‘Maharatna’ status holders conferred by the Government of India with Shri. Gurdeep Singh as its Chairman and Managing Director. With an installed capacity of 63,635 MW and an employee count of 19,700 today, India’s largest energy conglomerate foresees itself to be the ‘World’s Leading Power Company, Energising India’s Growth. The firm feeds a fourth of India’s electricity needs. Let’s explore the NTPC brand success story.

History

NTPC Ltd was incorporated in 1975 as a public sector undertaking company with thermal power generation as its core business. The major electricity producer today doesn’t just operate plants that are run with fossil fuels but also generates electricity via hydro, nuclear, and renewable energy sources such as solar energy. The company aims to reach a 30% share in terms of non-fossil fuel generation capacity. NTPC is ranked No.2 Independent Power Producer (IPP) in Platts Top 250 Global Energy Company Rankings.  It is also ranked 400th in the ‘2016, Forbes Global 2000’ ranking of the World’s biggest companies. A “Centre for Power Efficiency and Environmental Protection (CENPEEP)” has been established in NTPC assisted by the United States Agency for International Development (USAID). CENPEEP is an efficiency-oriented, eco-friendly, and eco-nurturing initiative – a symbol of NTPC’s concern towards environmental protection and continued commitment to sustainable power development in India. 

Key Recent Developments

NTPC Story | The Brand Hopper

Portfolio Mix

While the company’s core business is the generation and sale of electricity, it has also diversified itself into consultancy, power trading, training of power professionals, rural electrification, ash utilization, and coal mining. The company’s key consulting offerings are Operations and Maintenance (O&M) Services, Renovation and Modernization(R&M) Services, Energy Audit, Owner’s Engineer Services, Efficiency Improvement, Technical Audit, Capability Building, and Training.

Human Resources

While several organizations today are striving for customer-centricity, NTPC, along with it, has proved itself to be committed to the development and growth of all its employees as individuals. ICOMIT denotes its core values: Integrity, Customer Focus, Organisational Pride, Mutual Respect and Trust, Innovation and Learning, Total Quality, and Safety. The corporation ensures that the achievements of employees get the right rewards and motivation. Every township is equipped with all necessary recreational resources along with a complete medical cover for the employees and their family ensuring the welfare of its employees. This remains a crucial lesson for organizations to adopt as the employees contribute their best when their welfare and growth is taken care of.

Also Read: Coal India – The Torchbearer Of India’s Coal Ambitions

The CSR Initiatives

NTPC, under its community development projects, involves a wide range of activities dealing with basic infrastructure development, education, community health and sanitation, capacity building, and gender empowerment. The projects are designed according to the local needs, and committees are formed accordingly to plan, monitor, and execute them. In the year 2019-20 itself, the organization spent an amount of Rs. 304.92 crores against the allocated amount of Rs. 252.68 crores. Currently, NTPC is running 48 schools in the vicinity of its various projects benefitting close to 400000 students. The corporation is also involved in adult literacy activities, aiming to educate the adults who missed the opportunity while they were young.

Sustainability

In its commitment to provide reliable power at competitive prices in a sustainable manner, NTPC has developed a Green Bond Framework. This framework was established following the climate bonds standard version 2.0. It also adheres to the Green Bond Principles, 2016 issued by the International Capital Markets Association (ICMA). Under this framework, the company aims to contribute towards a clean and sustainable environment and conserve by reducing, reusing recycling, and several other commitments.

Future Prospects

NTPC aims to attain an installed capacity of 130GW by 2032. By 2022, the firm also aims to add 10GW solar energy generation capacity. The firm seems to be on the right path on the kind of diversification and projects it is undertaking. While 9,431 MW is under its organization, a further 17,931 MW is on its cards with the Joint Ventures and Sub. Companies.

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