Email Marketing can play a vital role within your overall marketing strategy.
At its core, Email Marketing allows you to target different segments of your audience on a 1-to-1 basis, with carefully tailored and personalized messaging.
Let’s discuss some Email Marketing tools that will ensure your strategy becomes a huge success –
In-House vs Outsourcing
Inhouse
Pros of having Inhouse Email Marketing team
• Cost effective
• Having full control on the team
• Team that knows the company’s values & brand
• Full time team
Cons of Inhouse Email Marketing Team –
• Time consuming
• Costly to hire marketing experts
Pros of having outsourced email marketing strategy –
• Access to a wide range of marketing experts
• Fixed monthly cost
• Reliable platform
• Less expensive than building an email marketing team
Cons of having outsourced email marketing team –
• Lack of control
• Risk of choosing a company which isn’t a great fit
There are numerous benefits in using an in-house team, and there are also benefits to the alternative of outsourcing your email marketing. In-house means having your company manage your email marketing efforts from within your organization.
Outsourcing, means to have your email marketing efforts managed by a third party sender.
Third party senders can develop your email marketing strategy to suit your goals, create and design the emails, include techniques and analyze your emails to improve your reach, engagement and return on investment. By managing your email marketing in house, it’s cost effective and your organization has absolute control over what emails are created and to who. As your organization knows your values and brand more than an outsourced team, having an in-house team creating emails increases the likelihood that the correct brand voice and values will be used. Your employees can also use email marketing to cohere with the rest of their marketing efforts.
A downfall of using your in-house team for email marketing is that is can be extremely time consuming and costly to hire marketing experts to carry out your email marketing efforts. Outsourcing your email marketing efforts often results in to ongoing fees, or a fixed monthly cost, being incurred. It’s less expensive than building an email marketing team, but usually means you have less control over your email marketing content, and you risk choosing a company which isn’t a great fit for your brand.
EMAIL CLIENTS & KEY FEATURES
Features
• Lists
• Schedule campaigns
• Connect your store
• Email Campaign Templates
• Automation
• Advanced segmentation
Price
• Starting Up – Free Plan
• Up to 2,000 subscribers and 12,000 emails per month
2. Dotmailer
Features
• Dedicated account manager
• best-of-breed platforms
• Training webinars
• Surveys & Forms
Price
• Start at £250 p/m
Features
• Marketing automation tool
• Personalize each email using rich data
• Test, track & optimise tools
Price
• Start at £9 p/m
Features
• Customisable templates
• Email Tracking
• Image Library
• List Building Tools
Price
• Start at $20 p/m
There are lots of different Email Marketing platforms. Each has different features for various needs, as well as multiple price ranges.
MailChimp is simple to use, has hundreds of email campaign templates, flexible design features, advanced analytics, A/B testing and automation options, as well as hundreds of integrations with popular CRM systems like Facebook and Capsule. MailChimp also provides various features for eCommerce businesses, like the ability to ‘connect your store’, as well as multi user accounts to ensure your team can work seamlessly through your email marketing efforts. MailChimp provides a free plan with a limit of Up to 2,000 subscribers and 12,000 emails per month. Pricing can alter if your subscribers grow and the number of emails you send monthly increases. These packages start at $25 per month.
dotMailer provides you with a dedicated account manager to support you through the creation of your campaigns, and has lots of toolkits and templates. Further benefits include training webinars and high ease-of-use. The cost to use dotMailer varies, but it starts at £250 p/m.
Campaign Monitor focuses more on the customer journey, and optimizing emails to each customer type. Various features like a marketing automation tool to trigger different emails depending on customer spend, and the products they purchase can be highly effective. Testing, tracking and optimizing tools to measure your emails success and improve performance over time are also available. Prices range from £9p/m for their basic package to £129p/m for their premium package.
Constant Contact is simple to use, and has lots of features similar to the other email tools available. One of the great features of Constant Contact is that it has a free image library, as well as list building tools and customisable tools. Constant Contact starts at $20p/m.
Also Read: The Role of Email Marketing In Effective Digital Marketing Strategy
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