Hinge Health is a digital healthcare company that provides musculoskeletal (MSK) care to patients. The company was founded in 2014 by Daniel Perez and Gabriel Mecklenburg.
Hinge Health’s platform uses a combination of video visits, remote patient monitoring, and machine learning to provide patients with MSK care. The platform allows patients to connect with physical therapists and other healthcare providers from anywhere. Patients can also use the platform to track their progress and receive personalized recommendations.
Hinge Health’s platform is used by patients in the United States, Canada, and the United Kingdom. The company has raised over $1 billion in funding from investors such as Accel, Tiger Global Management, and General Catalyst.
Here are some of the key features of Hinge Health’s platform:
- Video visits: Hinge Health’s platform allows patients to connect with physical therapists and other healthcare providers from anywhere. This makes it easy for patients to get the care they need, even if they live in rural areas or have busy schedules.
- Remote patient monitoring: Hinge Health’s platform uses remote patient monitoring to track patients’ progress and ensure that they are on track to recovery. This allows providers to provide personalized care and intervene early if necessary.
- Machine learning: Hinge Health’s platform uses machine learning to personalize care and recommend exercises and other interventions that are tailored to each patient’s individual needs. This helps patients to recover more quickly and effectively.
Hinge Health’s platform is a valuable tool for patients who are looking for MSK care. The platform is convenient, effective, and personalized.
Founding History of Hinge Health
Founded in 2014 by Daniel Perez and Gabriel Mecklenburg, Hinge Health aims to revolutionize the approach to MSK care by leveraging technology and evidence-based interventions.
The founding history of Hinge Health began with the shared vision of Perez and Mecklenburg, who recognized the significant impact of MSK conditions on individuals’ quality of life and the healthcare system as a whole. They identified a need for accessible, effective, and scalable solutions to address chronic pain, which affects millions of people worldwide.
Perez, who experienced his own struggles with chronic pain, had a personal motivation to find a better way to manage MSK conditions. Drawing on his background in software engineering and healthcare, he set out to develop a solution that could make a meaningful difference in the lives of individuals suffering from chronic pain.
In 2014, Perez and Mecklenburg founded Hinge Health, initially focusing on creating a digital platform to deliver evidence-based exercise therapy programs for MSK conditions. They assembled a team of experts in the fields of physical therapy, clinical psychology, and behavioral science to develop a comprehensive solution that addresses the multidimensional aspects of chronic pain management.
Hinge Health’s founding team recognized the importance of combining physical interventions with behavioral and educational support to achieve long-term success in managing chronic pain. Their approach aimed to empower individuals with the tools and knowledge necessary to take an active role in their recovery and prevention.
The startup’s flagship product, the Hinge Health app, provides users with personalized exercise therapy programs, education on pain management and ergonomics, behavioral coaching, and support through a digital platform. The app guides users through their exercise routines, tracks progress, and offers a range of resources to help individuals develop healthy habits and improve their MSK health.
As Hinge Health gained traction and recognition, the startup attracted significant investments and partnerships with leading healthcare organizations and employers. This support allowed the company to expand its reach and continue developing its offerings. Hinge Health’s solutions have proven effective in reducing chronic pain, improving physical function, and lowering healthcare costs for both individuals and employers.
Over time, Hinge Health has continued to innovate and expand its product offerings. The company has incorporated wearable sensors to provide real-time feedback on exercise form and adherence, further enhancing the effectiveness of the therapy programs. They have also expanded their solutions to include remote physical therapy consultations and holistic support for mental health and stress management.
Today, Hinge Health is recognized as a leader in the digital health space, addressing the critical need for accessible and effective MSK care. Their evidence-based approach, combined with cutting-edge technology and personalized support, has transformed the way individuals manage chronic pain and employers approach employee health and well-being.
Products and Features of Hinge Health
Hinge Health offers a range of products and features that aim to provide comprehensive musculoskeletal (MSK) solutions for chronic pain management and prevention. Let’s explore the key products and features of Hinge Health in detail:
Products
Hinge Health App: The Hinge Health app is the flagship product of the company, providing a personalized and user-friendly digital platform for individuals to manage their chronic pain. The app offers a range of features and resources, including:
- Exercise Therapy Programs: The app delivers evidence-based exercise therapy programs tailored to specific MSK conditions, such as lower back pain, knee osteoarthritis, or shoulder pain. These programs include guided exercise routines that users can follow at their own pace, helping to improve strength, flexibility, and mobility.
- Education and Resources: The app provides educational content on pain management, ergonomics, posture, and healthy lifestyle habits. Users can access articles, videos, and interactive resources to gain a better understanding of their condition and learn self-management techniques.
- Behavioral Coaching: Hinge Health incorporates behavioral coaching to address the psychological and emotional aspects of chronic pain. Users receive personalized support from health coaches who provide guidance, motivation, and strategies to overcome barriers and develop sustainable behavior changes.
- Progress Tracking: The app allows users to track their progress over time, including exercise adherence, pain levels, functional improvements, and other relevant metrics. This tracking feature helps individuals monitor their achievements and stay motivated throughout their journey.
- Wearable Sensor Integration: Hinge Health integrates with wearable sensors, such as motion tracking devices, to provide real-time feedback on exercise form and adherence. Users can receive guidance on proper technique and ensure they are performing exercises correctly, enhancing the effectiveness of their therapy programs.
Hinge Home: Hinge Home is a home-based physical therapy program. It is designed for patients who need more intensive care than can be provided through the Hinge Health platform.
Hinge Enterprise: Hinge Enterprise is a white-label version of the Hinge Health platform. It is designed for employers and health plans who want to provide their employees with MSK care.
Features
Video visits: Hinge Health’s platform allows patients to connect with physical therapists and other healthcare providers from anywhere. This makes it easy for patients to get the care they need, even if they live in rural areas or have busy schedules.
Remote patient monitoring: Hinge Health’s platform uses remote patient monitoring to track patients’ progress and ensure that they are on track to recovery. This allows providers to provide personalized care and intervene early if necessary.
Machine learning: Hinge Health’s platform uses machine learning to personalize care and recommend exercises and other interventions that are tailored to each patient’s individual needs. This helps patients to recover more quickly and effectively.
Personalized care plans: Hinge Health’s platform creates personalized care plans for each patient. These plans are based on the patient’s individual needs and goals.
24/7 support: Hinge Health’s platform offers 24/7 support to patients. This means that patients can always get help if they need it.
Hinge Health’s products and features are designed to make it easy for patients to get the MSK care they need. The platform is convenient, effective, and personalized.
Business Model of Hinge Health
Hinge Health operates under a business model that combines both B2C (business-to-consumer) and B2B (business-to-business) approaches to provide comprehensive musculoskeletal (MSK) solutions for chronic pain management and prevention. Let’s delve into the details of Hinge Health’s business model:
B2C Offering
Hinge Health offers its solutions directly to individual consumers who are seeking effective chronic pain management and MSK care. This B2C approach allows individuals to access the Hinge Health app and its features, including personalized exercise therapy programs, educational resources, behavioral coaching, remote physical therapy consultations, and mental health support. Users pay for their subscriptions or access to specific services through the Hinge Health app or website.
B2B Employer Partnerships
Hinge Health has a strong focus on partnering with employers to offer its MSK care programs as part of employee wellness initiatives. This B2B approach involves collaborating with employers to integrate Hinge Health’s solutions into their employee benefits packages or wellness programs. Employers can provide their employees with access to the Hinge Health app and related services as a value-added benefit, supporting employee health and well-being. The cost of the Hinge Health program is typically covered or subsidized by the employer, making it more accessible and affordable for employees.
Healthcare Provider Integration
Hinge Health also collaborates with healthcare providers to extend the reach of its MSK care solutions. By partnering with healthcare providers, Hinge Health can integrate its platform into existing healthcare systems and workflows. This allows healthcare providers to offer Hinge Health’s solutions to their patients as part of their MSK care and treatment plans. This integration with healthcare providers can enhance patient outcomes and improve the continuum of care for individuals with chronic pain.
Revenue Model
Hinge Health’s revenue is primarily generated through a subscription-based model. Individual consumers who access the Hinge Health app pay a recurring subscription fee to utilize the platform and access its features. The subscription fees may vary depending on the level of service or access to specific features.
In the B2B context, Hinge Health generates revenue through employer partnerships. Employers typically pay for the Hinge Health program on behalf of their employees, either through a per-employee-per-month (PEPM) pricing model or negotiated arrangements based on the size and needs of the organization.
Additionally, Hinge Health may earn revenue through collaborations with healthcare providers. The specifics of the revenue-sharing arrangements with healthcare providers may vary, depending on the nature of the integration and the services provided.
Data Analytics and Insights
Hinge Health leverages data analytics and insights to monitor user engagement, track outcomes, and provide feedback to individuals and employers. By analyzing aggregated data on exercise adherence, pain levels, functional improvements, and other metrics, Hinge Health can generate valuable insights to measure the effectiveness of its programs and make data-driven recommendations for individual users and employer partners.
In summary, Hinge Health operates under a business model that combines B2C and B2B approaches. It offers its solutions directly to individual consumers through a subscription-based model, while also partnering with employers to integrate its MSK care programs into employee benefits packages. Collaboration with healthcare providers further extends the reach of its solutions. Through these revenue streams and the use of data analytics, Hinge Health aims to provide effective and accessible MSK care for chronic pain management and prevention.
Funding and Investors of Hinge Health
Hinge Health was founded in 2014 and has raised over $1 billion in funding from investors such as Accel, Tiger Global Management, and General Catalyst. The startup is valued at $6.2 billion. It is one of the most valuable companies in digital health.
Here is a table summarizing Hinge Health’s funding rounds:
| Round | Date | Amount Raised | Investors |
|---|---|---|---|
| Seed | 2016 | $1.3 million | 11.2 Capital, Jon Reynolds and The Vertical Group |
| Series A | 2017 | $8.3 million | Atomico, The Vertical Group, 11.2 Capital |
| Series B | 2018 | $26 million | Insight Venture Partners, Atomico |
| Series C | 2020 | $90 million | Bessemer Venture Partners, Lead Edge Capital, Insight Partners, Atomico, 11.2 Capital, Quadrille Capital, Heuristic Capital. |
| Series D | 2021 | $300 million | Coatue Management, Tiger Global, Atomico, Insight Partners, Quadrille, 11.2 Capital, Lead Edge Capital, Bessemer Venture Partners, Heuristic Capital. |
| Series E | 2021 | $600 million | Tiger Global, Coatue Management, Alkeon, Whale Rock |
Hinge Health’s investors are confident in the company’s future. They believe that Hinge Health has the potential to revolutionize the way MSK care is delivered.
Hinge Health’s funding has helped the company to grow rapidly. The company’s annual revenue has grown from $10 million in 2015 to $210 million in 2022. Hinge Health is now one of the leading providers of digital MSK care.
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