Share via: 0 Shares More Back in the mid-1970s, Pepsi shook the soda world with a bold move that would forever change the game – The Pepsi Challenge. Imagine being handed two cups of cola, one Pepsi, one Coke, without knowing which is which. This simple yet daring idea turned the cola wars on their … Continue reading A Case Study on Pepsi’s “The Pepsi Challenge” Campaign7 min read