A Deep Dive into the Marketing Strategies of Axe
Axe, known as Lynx in some regions, is one of the most recognizable brands in men’s grooming, offering a range of products including deodorants, body sprays, antiperspirants, shower gels, hair products, and colognes. Owned by Unilever, Axe was first launched in 1983 in France and quickly expanded across Europe, North America, and beyond. Over the […]