Wiz – Founders, Business Model, Funding & Competitors
Wiz is an Israeli-American cloud security startup founded in early 2020. Its founders, all veterans of Israel’s elite Unit 8200, envisioned an all-in-one platform to secure modern, multi-cloud environments. In just a few years Wiz became a market leader: by 2024 it was protecting some 5 million cloud workloads and scanning 230 billion files daily, […]
A Deep Dive into the Marketing Strategies of Hot Wheels
Hot Wheels was created by Mattel co-founder Elliot Handler and introduced on May 18, 1968. Its early “Original Sweet 16” lineup of customized hot-rod style die-cast cars and bright orange track revolutionized toy racing. From the outset Hot Wheels built a distinct identity – the flame logo (designed by art director Rick Irons) and the […]
Top Mistakes to Avoid When Trying to Gain Social Media Followers
Acquiring social media followers might seem like a difficult puzzle; typically, the main obstacles are not what you do, but rather what you shouldn’t do. Just as important as following top standards is avoiding typical mistakes. Knowing these mistakes helps you negotiate the social media terrain more skillfully, draw a real following, and create a sustainable […]
How Packaging Drives Branding in the Cannabis Industry
I didn’t use to have strong opinions about weed packaging. If it keeps the product fresh and doesn’t look like it came from a sketchy basement, it’s plenty good enough, right? But the deeper I got into cannabis culture and especially the business side of it, the more I realized something weird. When people buy […]
Financial Wellness Strategies for Millennials
It’s easy to feel like you’re behind when it comes to money. If you’re a millennial, chances are you’ve faced your share of financial stress. Between student loans, rent hikes, and the cost of living that never seems to slow down, it’s no surprise that budgeting and saving can feel overwhelming. But here’s the good […]
The Evolution of Casino Loyalty Programs and Player Retention
Casinos have always known that keeping players hooked and coming back is key to their success. Over the years, loyalty programs have come a long way — evolving from basic punch cards to advanced systems fueled by data analytics and personalized marketing. This change shows a deeper insight into player habits and the fierce competition […]
Factors to Consider When Choosing Online Learning Options
The popularity of online learning has increased steadily over the past decade, driven by greater internet access, evolving technologies, and the demand for more flexible educational paths. Learners from various backgrounds—whether pursuing high school diplomas, college degrees, or skill-based training—are turning to online platforms to meet their goals on a schedule that works for them. […]
From Ink to Influence: The Vibrant Rise of Pantone
Pantone’s story begins in a small New Jersey print shop but has grown into a global color empire. In the early 1960s, Hofstra graduate Lawrence Herbert transformed a struggling printing‑ink business into the “universal language” of color. In 1962 he bought the company and, by 1963, invented the Pantone Matching System (PMS) – a standardized […]
Who are Colgate’s Competitors in Personal Care Industry?
In the global fast-moving consumer goods (FMCG) landscape, Colgate-Palmolive – a heritage brand best known for its toothpaste, toothbrushes, soaps, detergents and pet food – faces stiff competition from a range of multinational giants and regional players. Each rival brings its own legacy of brand-building, innovation and scale. Together they shape a highly competitive environment […]