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Brand | Genpact – The Global Leader In Managing Business Process

Genpact Business Process | The Brand Hopper

Genpact (NYSE: G) is a global professional services firm that makes business transformation real. It drives digital-led innovation and digitally-enabled intelligent operations for its clients, guided by the company’s experience running thousands of business process primarily for Global Fortune 500 companies. It claims to think with design, dream in digital, and solve problems with data and analytics. Combining the company’s expertise in end-to-end operations and AI-based platform, Genpact Cora, it focuses on the details.

Genpact began in 1997 as a business unit within General Electric. In January 2005, Genpact became an independent company to bring the process expertise and unique DNA in Lean management to clients beyond GE, and then in August 2007, Genpact became a publicly-traded company. Since December 31, 2005, it has expanded from 19,000+ employees and annual revenues of US$491.90 million to 90,000+ employees and annual revenues of US$3.52 billion as of December 31, 2019.

Genpact” is shorthand for Generating Business Impact. The company provides outsourcing services for business processing and IT.  About one-fourth of its clients are Fortune 500 companies. The company’s work culture is Client-Centric, i.e. it thoroughly focuses on pre-and post-sale client experiences to provide a good client experience and aims to build long-term relationships with them. A Client Advisory Group has been formed to ensure this.

Service Offerings

For clients across the chosen industry verticals, Genpact offers the following professional services:
• Finance and accounting services;
• Core industry operations specific to our chosen industry verticals;
• Sourcing, procurement, and supply chain services; and
• IT services.

Finance and accounting

The organization believes that it is one of the world’s premier providers of financial and accounting services. The services in this area include:
Accounts payable: document management, invoice processing, approval and resolution management, and travel and expense processing;
Invoice-to-cash: customer master data management, credit and contract management, fulfillment, billing, collections, and dispute management services;
Record to report: accounting, treasury, tax services, product cost accounting, and closing and reporting, including SEC and regulatory reporting;
Enterprise performance management: budgeting, forecasting, and business performance reporting; and
Enterprise risk and compliance: operational risk and controls across a wide range of regulatory environments.

Core industry operations

The organization helps its clients design, transform and run core enterprise operations specific to their industries. On the foundation of domain expertise embedded in its SEP frameworks, it uses its Lean Digital approach to leverage digital technologies and specialized analytics to power Intelligent Operations. It provides core operations support in all of its chosen industry verticals.

Sourcing, procurement, and supply chain services

We offer direct and indirect strategic sourcing, category management, spend analytics, procurement operations, master data management, and other procurement and supply chain advisory services.

We use our expertise in this area to help clients transform and run sourcing strategies across expense categories, drive process compliance, and realize significant cost reduction in their businesses. Using our Lean Digital approach and best-in-class SEPs, we help clients improve productivity and their
customers’ experiences by:
• Improving sourcing and procurement processes;
• Optimizing inventory management and the overall supply chain;
• Automating processes, such as order management;
• Integrating separate technology systems and aggregating data from disparate data sources; and
• Providing a single dashboard to see metrics in one place.

IT services

Our IT services include end-user computing support, infrastructure management, application production support, and database management. We provide support in more than 25 languages.

Monitoring and management: We help our clients monitor and manage their data centers, servers, storage, emails, networks, databases, applications, and end-user devices.
Infrastructure management: We offer cloud infrastructure services, IT service integration and management, and cybersecurity services.
Business intelligence and data warehousing: We leverage our deep domain and process expertise to help clients with business intelligence and big data, enterprise resource planning, quality assurance, technology integration, and business intelligence reporting.

Genpact and General Electrical – The Relation

GE has been Genpact’s largest client since its inception and accounted for $478.1 million, or approximately 13.6%, of our total net revenues in 2019. It serves several of GE’s business units, including Aviation, Corporate, Healthcare, Industrial Finance, Lighting, Power and Renewables.

It provides broad services to GE across all of its service offerings. Commitments with respect to services that the company may perform for GE are set forth in statements of work or SOWs, purchase orders and business services agreements, or BSAs, that it may enter into with individual GE business units from
time to time. These SOWs, purchase orders, and BSAs cover in more detail the type of work to be performed and the associated amounts to be billed.

In general, each GE business unit decides whether to enter into an SOW, purchase order or BSA with Genpact and on what terms it will do so. Therefore, although some decisions may be made centrally at GE, the revenues from GE come from many different businesses, each with its own leader who makes decisions about its services.

Also Read: Accenture – The Brand Strategies Behind High Performance

The global leader in managing business processes

Genpact is in the business of business process management and has been a pioneer of this entire industry in the offshore world in particular places like India, China, and Eastern Europe. They specialize as pioneers in driving process excellence for their customers.

Genpact offers services to industries like banking and finance, automotive, insurance, manufacturing, transportation and logistics, pharmaceuticals, etc. They hence believe that customer-centricity is very important and believe in having 100% referenced clients. These clients work as a sales force for its business. All this also proves the company’s differentiators and why it is uniquely positioned to serve its customers in these tough economic times. The company manages over 3000 processes for more than 175 clients and has 37,000 employees in 13 countries supporting over 25 languages.

Genpact has developed the Smart Enterprise Processes (SEP) which is a scientific methodology in managing business processes that focuses mainly on optimizing process effectiveness. Lean and Six Sigma are integrated into the company’s culture and they believe that their management of the business process is a science. In fact, Genpact was the first to introduce Six Sigma for process Transactions.

Key Differentiators

Genpact believes that their 4 Cornerstones are the strengths that differentiate their company.

CUSTOMER CENTRICITY

This is one of the main pillars of Genpact. Therefore, the main focus on retaining existing customers and alluring potential new customers has been exemplary. Genpact’s operation includes the extension of the client’s operations. The company’s strong operating culture defines its process effectiveness and aims to deliver real business results. The best part being the company has the right skills and services for approaches like these. They believe that honest and regular client feedback enriches their relationship with the client and also that their relationship with the clients is strategic, long term, and enduring.

BEST IN CLASS

Genpact named best business process outsourcing provider by 2008 black book of outsourcing.

Genpact is undoubtedly the best in its class and is a close-ended argument. It has always been this way in standing far off from its competitors as it has always stressed process efficiency and effectiveness by integrating Lean, Six Sigma, and Smart Enterprise Processes (SEP) which is a scientific methodology in managing business processes.

EMPLOYER OF CHOICE

Genpact is mainly a people-oriented company and it truly believes that energized and happy employees are the key to success. They believe in building and training their employees to ensure that they build a fruitful and bright rewarding career with the company. The employees are provided with world-class training in order to keep up their relative process efficiency.

PROCESS EXCELLENCE

Genpact is noted for its process excellence because of its highly trained employees and its integration of Lean, Six Sigma, and SEP into the processes.

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