When discussing this topic, we have to remember that something can be seen as progressive today, but very soon it may lose its effectiveness amid the changes in the business environment. This is true for our days in particular when the world changes so fast that it is even hard to adapt. However, some companies always seem to be one step ahead, embracing a spirit of innovation that permeates their entire marketing approach.

Those brands work smartly to align their business goals and customer success, creating valuable relationships through technologies. For instance, they simply cannot initiate active conversation on social media platforms, when more than 5 billion people are part of some kind of social media site. Although marketing itself has changed a lot, not its key principles, according to which the business must be there where their customers are.

Brands that create impactful marketing strategies today, dedicate a big part of their efforts and finances to artificial intelligence and virtual reality, creating new kinds of mobile applications for more immersive experiences and better communication quality. In fact, these forward-thinking brands share a willingness to experiment and learn quickly from the feedback of their clients. They understand that today’s “progressive” marketing isn’t a fixed destination, and it always requires to be enhanced and revisited for further improvements.

The gaming industry is on the frontline

No wonder gaming is always at the forefront! For years, games have been where the coolest new ideas happen – think mind-blowing graphics, stories that stick with you, and ways to interact that feel totally new. But now, gaming’s not just about the fun anymore (though that’s still important!).

Gaming has become this whole social experience. It’s where people connect, make real friends, and even figure out who they are through the characters they play. Smart brands get this. They know that being part of the gaming world isn’t just about pushing products, it’s about jumping into that awesome, exciting online culture.

You see this big-time with online casinos. Those old-school casinos with their fancy carpets and stuff? They’re getting a serious digital makeover. Internet casino platforms use the latest tech to build casino worlds online. We’re talking awesome graphics, the rush of betting live, the whole deal.

But here’s the thing, just having fancy tech isn’t the whole story. These online casinos also changed how they do marketing. They dig deep into what each player likes, offering special deals and suggesting games that are a perfect fit. Plus, they’re all over social media, teaming up with big-name streamers and building places for their fans to hang out and talk about all things gambling.

Samsung

Samsung is famous for consistently delivering super innovative technologies, and marketizing those masterfully. They’ve long been known for their Galaxy smartphones and sleek electronics, but their recent AI-powered home appliance line is a game-changer. Samsung is proving that “progressive” marketing isn’t just for the digital world – it can transform our daily routines.

The company introduced Bespoke AI appliances earlier this year and they are not just smart, but also proactive. We could dream about a refrigerator that could monitor food freshness and offer recipe ideas based on what’s inside, helping to reduce food waste. Or, an oven that communicates with your fitness tracker, suggesting calorie-conscious meals that align with your workout goals. This is truly tech that feels built for a human, not just a consumer.

Samsung’s vision is about connectivity that goes beyond gadgets. They want to create a personalized experience in every aspect of people’s lives, and the idea of Bespoke AI is a significant investment for such a future.

Nike

Nike’s dominance is not limited to their super popular sneakers. This is a brand that consistently leverages technology and forward-thinking strategies. They’ve infused AI into the very fabric of their business model, proving that “progressive” can be just as profitable.

Their apps offer hyper-accurate shoe fitting for shoppers, removing guesswork and reducing returns. Nike’s AI-powered analytics help them predict demand, positioning popular products for quick delivery – this elevates the customer experience while streamlining their supply chain.

But the truly groundbreaking stuff is personalization. Back when Nike acquired Celect, an AI-powered predictive analytics company, it signaled their intent to know their customers better than ever before. Imagine an app that not only understands your exact foot size and running style, but learns what motivates you, suggests workout plans, and even tailors offers that feel genuinely helpful. They’re moving closer to that with each update.

Tesla

​Their success isn’t solely about Elon Musk’s showmanship (though that certainly plays a role!). The truly remarkable factor is how Tesla turned the traditional automotive model on its head.

For starters, they focus on long-term transformation, not just the next quarter’s sales.

Over-the-air software updates mean your Tesla keeps evolving, defying that ‘new car smell’ depreciation cycle that plagues other automakers. Unlike legacy car companies, they view their vehicles as integrated technology platforms.

Then there’s the entire ecosystem approach, which eliminated a major barrier to electric vehicle adoption. What Tesla wanted to prove was that you can only transform an industry if you provide the infrastructure to support it.

While Tesla’s journey has been full of ups and downs, the company played a major role in convincing the automotive sector that computers and data are crucial parts of the industry.

Also Read: Elon Musk’s Masterpiece: The Tesla Success Story

To read more content like this, subscribe to our newsletter