Brand | Infosys – India’s One Of The Most Admired Brand With Humble Roots

In God we trust, everybody else bring data to the table.
-Narayana Murthy

Infosys, one of the largest IT and outsourcing service company in the world today, was founded in 1981 in Pune by seven engineers – Narayan Murthy, Nandan Nilekani, S D Shibulal, K Dinesh, N S Raghavan, S Gopalakrishnan, and Ashok Arora. Before founding Infosys, Mr. Murthy and all the other founders worked at Patni, a software group. They decided that they wanted to build a company with strong morals, ethics, and value for people.

The company started at Mr. Murthy’s home, and the capital of INR 10,000 was borrowed from his wife. It was initially registered as Infosys Consultants Private Limited. Starting with meager capital, the company was built on the principle of building and implementing great ideas that drive progress for clients and enhance lives through enterprise solutions.

Today Infosys Limited is the second leading IT services firm with a geographical presence in 191 locations across 46 countries. They provide software development, maintenance, and business consulting services to companies in various domains such as finance, insurance, manufacturing, pharmacy, mass media, transport services, retail, defense, energy, etc. The company also helps the clients stay relevant in the ever-changing times by renewing and improving existing conditions to achieve higher efficiencies. One of its widely known products is Finacle, which is a universal banking solution containing various modules for retail and corporate banking. 

Service Portfolio

Some of its key work products and services are:

• NIA – Next Generation Integrated AI Platform (formerly known as Mana)
• Infosys Consulting – a global management consulting service
• Infosys Information Platform (IIP) – Analytics platform
• EdgeVerve Systems, which includes Finacle, a global banking platform
• Panaya Cloud Suite
• Skava
• Engineering Services
• Digital Marketing

Timeline

• 1981: The company was incorporated
• 1992: The name was changed to Infosys Technologies Pvt. Ltd., and the head office moved to Bangalore following which, the company was converted to a Public Limited Company with the name Infosys Technologies Limited.
• 1995: New STP at the Electronic city was officially inaugurated, which still is the largest software development center in India.
• 1999: Infosys becomes the first Indian firm to get listed on Nasdaq.
• 2000: The company launched Finacle, a functionally rich banking solution that addresses retail and corporate banking requirements.
• 2002: Mr. Nandan Nilekani became the new CEO as Mr. Murthy assumes the role of Chairman and Chief mentor
• 2003: Ethics code to check Financial records was launched
• 2004: Completes five years on NASDAQ and becomes and becomes the first Indian listed IT firm to net Rs 1000 cr
• 2008: Infosys crosses revenues of USD 4.18 billion, and annual net profit crosses USD 1 billion
• 2010: Launched first BPO in Andhra Pradesh with enhanced offerings in sales support
• 2011: KV Kamath was appointed as new Chairman and Shibulal, CEO. The company also changed its name to Infosys Limited
• 2012: Listed on the NYSE market and ranked among the World’s Most Innovative Companies by Forbes.
• Partners with Bharti Airtel for ‘airtel money’.
• 2014: Dr. Vishal Sikka appointed as new CEO and MD
• 2016: Paytm selects Infosys Finacle to power its payment bank business

Success Strategy

Winning Product

Infosys is the leading IT services company based in India that provides services to clients globally in industries of various domains. Infosys manages, administers, applies Information technology function, and also crunches data for these companies.

Infosys provides corporate governance data, analytics like that of sentiment analysis to different companies to see how consumers are reacting to the products. Recently, the two units of Infosys Lodestone and Management Consulting Services have come together under the banner of the Infosys Consulting brand.

Pricing Strategy

Infosys has a diverse range of services and solutions, and the clients are charged on the basis of solutions, industry, and the specialization in services sought by them. As the majority of their offices are in India, the company enjoys the benefit of cheap high skilled labor, especially with the increase in the number of Engineering graduates throughout the 2000s. Following the penetration strategy, Infosys aims to offer services at a low cost while maintaining quality and precision.

Global Presence

Infosys is a global brand and largest IT company in India, having a presence in Europe and the USA as well. It also has training centers, sales, and marketing offices in several parts of the world, ensuring seamless performance.

The Infosys Global Training center in Mysore is one of the world’s largest corporate universities and can train up to 14000 employees at a time. The scale of operations of Infosys is huge, and it is the biggest employer of H-1B visa holders in the USA.

Advertising and Branding Strategy

The Infosys Foundation caters to the green aspect of the company, has been underway, leading to Infosys becoming one of the top twenty green companies. The employees are provided opportunities to manage to work and learn together through company-sponsored trips, speaker sessions, case studies, etc.

The Infosys Prize is handed out annually to honor outstanding achievements of contemporary researchers and scientists across categories like Engineering and Computer Sciences, Humanities, Life Sciences, Mathematics, Physical Sciences, and Social Sciences. Infosys continues to have a brand image in the field of software, BPO, and KPO industry.

Also Read: IBM – From Survival To Success Of The Big Blue

Talent Acquisition

Being one of the top recruiters in India, in the IT sector, it employs 200,000 employees who serve globally. The employees are required to have diverse skill sets comprising of advisory skills, business skills, communication skills, management skills and, technical language skills.

Process

Known for valuing performance, Infosys has units like BPO, LPO, etc., where clients are classified on the basis of their functional requirements. All gaps between the client, his needs, and the employee working on it are eliminated using the Zero Distance Framework, which helps in accelerating and streamlining the process.

This, in turn, leads to customer satisfaction. 

Infrastructure

The physical presence of the company is highlighted by creative initiatives like Infosys foundation, Infosys Labs, Academic Entente, and the Infosys Prize. Infosys campuses are present across the world.

Some of its accomplishments include:

• “Most Honored” companies
• 2020 BEST Awards by the Association for Talent Development (ATD), USA, in recognition of its enterprise-wide success as a result of employee talent development
• In 2019, Infosys won the prestigious United Nations Global Climate Action Award in the ‘Climate Neutral Now’ category
• In 2019, Infosys was ranked as the 3rd Best Regarded Company in the World by Forbes.

The Infosys motto Navigate your Next, is more than just a strategy, it has become a way of life at Infosys.  As organizations prepare for reshaping and restructuring their businesses to prepare for the digital era, Infosys is helping its clients drive the transformation and sustain gains from their large scale change efforts.

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