A Case Study on “Fitbit: Find Your Reason” Marketing Campaign
Fitbit, a name synonymous with wearable fitness trackers, has revolutionized the way we monitor our health and activity. Founded in 2007 by James Park and Eric Friedman, the company started with a simple yet powerful idea: a clip-on device that tracked steps, distance, and calories burned. This seemingly basic innovation sparked a global movement towards […]
A Case Study on “P&G: Thank You, Mom” Brand Campaign
Procter & Gamble (P&G) aimed to establish a deeper emotional connection with its target audience, primarily mothers, by leveraging the platform of the Olympic Games. The objective was to associate the P&G brand with the concept of maternal support and appreciation for the athletes participating in the Olympics. This strategy aimed to enhance brand perception […]
Case Study – Burger King: Subservient Chicken Brand Campaign
In 2004, Burger King found itself at a crossroads, burdened with a tarnished image and a reputation for subpar food quality. The company, having changed ownership multiple times, sought a radical transformation and entrusted its $350 million account to Crispin Porter & Bogusky (CP&B) with a mandate to reshape its brand identity. Objective: Burger King’s […]
The Mega Merger: A Deep Dive into Broadcom VMWare Acquisition
On January 22, 2023, the tech world witnessed a monumental shift with the finalization of Broadcom’s acquisition of VMware for a staggering $61 billion. This landmark deal, one of the largest in tech history, sent ripples through the industry, sparking discussions about its potential ramifications for both companies and the broader tech landscape. A Deep […]
A Case Study on Gillette: “The Best Men Can Be” Campaign
Since its founding 118 years ago, Gillette has grown to become the dominant men’s shaving brand, fueled by ever-pricier new razor systems, regular price increases and, since the 1989 Super Bowl, “The Best a Man Can Get” ad tagline from BBDO. But given its relatively high prices, the brand ran into trouble starting with the […]
A Case Study on Red Bull: “Stratos” Campaign
In the realm of marketing and adventure, few campaigns have achieved the level of notoriety and awe-inspiring impact as the Red Bull Stratos campaign. Red Bull, renowned for its daring and groundbreaking marketing strategies, orchestrated a truly unprecedented event that not only pushed the boundaries of human achievement but also marked a significant milestone in […]
A Case Study on Pepsi: “Is Pepsi OK?” Campaign
Pepsi, one of the world’s leading beverage brands, has been in the spotlight for decades. However, in recent years, the brand has faced some challenges, particularly among younger generations who are increasingly health-conscious and concerned about the environmental impact of their purchases. In response to these concerns, Pepsi launched its “Is Pepsi OK?” campaign, aimed […]
A Case Study on Apple: “Get a Mac” Brand Campaign
Remember the friendly (yet hilariously pointed) banter between a laid-back Mac and a slightly uptight PC? That’s Apple’s “Get a Mac” campaign, a series of television commercials that redefined tech marketing from 2006 to 2009. Imagine this: Justin Long, cool and casual, personifies the Mac. John Hodgman, in a suit and tie, embodies the PC. […]
A Case Study on BMW’s “The Hire” Brand Campaign
Launched in 2001, BMW’s “The Hire” was a revolutionary online film series that redefined automotive advertising. Instead of traditional commercials, it featured eight action-packed short films starring Clive Owen as “The Driver,” highlighting the performance and handling of various BMW models through exciting narratives. This case study analyzes the campaign’s marketing and branding strategies, its […]
A Case Study of Wendy’s: “Where’s the Beef?” Campaign
The “Where’s the Beef?” campaign, launched in 1984, transcends mere advertising genius. It’s a cultural touchstone, reflecting society’s yearning for authenticity and influencing the fast-food landscape. Let’s delve into how Wendy’s captured hearts and transformed the industry through compelling storytelling. Crafting a Memorable Campaign In 1984, Wendy’s, a relatively small player in the fast-food burger […]
A Case Study on Budweiser: “Wassup?” Brand Campaign
The Budweiser “Whassup?” campaign ran from 1999 to 2002. The campaign was based on the short film True by Charles Stone III, which features a group of African-American men calling each other while watching sports. The ad debuted on Monday Night Football in December 1999 and aired during Super Bowl XXXIV in 2000. The ad […]
A Case Study on Apple’s “Shot on iPhone” Brand Campaign
Apple, the tech giant known for its innovative products and sleek designs, has been successful in creating a strong brand identity that resonates with consumers worldwide. One of their most notable brand campaigns is the “Shot on iPhone” series, which showcases the quality of the camera on their smartphones. In this case study, we will […]
Case Study: Dove’s “Real Beauty” Brand Campaign
In the world of skincare, Unilever’s Dove has not only solidified its position with products promising moisture and softness but has also reshaped the beauty industry through its groundbreaking “Real Beauty” campaign, launched in 2004. This article delves into the multifaceted facets of Dove’s campaign, exploring its inception, objectives, social impact, marketing mix analysis, key […]
Dissected: Snickers “You’re Not You When You’re Hungry” Campaign
In 2010, Snickers, a well-established but generic peanut butter candy bar, faced the challenge of declining market share and a lack of brand differentiation in a crowded, competitive environment. Research conducted by BBDO New York, Snickers’ ad agency, revealed a fascinating universal truth: hunger can drastically alter personality, making people irritable, out of character, and […]
Case Study : Apple’s “Creativity Goes On” Brand Campaign
Apple’s “Creativity Goes On” campaign comprises a series of video advertisements showcasing how individuals utilize Apple products to nurture their creativity amid the challenges posed by the COVID-19 pandemic. Developed in a remarkably short period of two weeks, the campaign features a compilation of scenes depicting individuals engaging in creative activities such as drawing on […]
Case Study: Primark Survival in Pandemic without e-Commerce
Despite the outbreak of the pandemic and the subsequent lockdowns that affected the fashion industry, one brand stood out with its unique strategy and resilience – Primark. Founded in 1969 by Arthur Ryan on behalf of the Weston family, Primark has been a remarkable player in the fast-fashion landscape. While other retailers heavily invested in […]
Forever 21 Bankruptcy : Why and How did Forever 21 Fail?
A few years ago, Forever 21 was ruling the mall as a spectacular success story, but in 2019, it took a tumble into bankruptcy court, signaling what seemed to be an unhappy ending. Back in 1984, South Korean immigrants Jin Sook and Do Wan Chang kicked off the chain with a modest $11,000 they had […]
Repositioning Through Iconic Marlboro Man Campaign
Marlboro is a brand of cigarette famous for its flavor, billboard advertisements and magazine advertisements of the Marlboro Man. By 1992, Financial World ranked Marlboro the world’s No. 1 most valuable brand, with a market worth of $32 billion. In 2001 it was the most popular cigarette brand in the U.S. Marlboro smoker, now personified […]
The Rise and Fall of Nokia – Why and How Nokia Failed?
During the early 2000s, Nokia reigned supreme in the mobile phone market, boasting a significant global market share. Back then, Nokia faced little competition as it offered highly acclaimed and popular products like the Nokia 1280, Nokia 5300, Nokia N91, and Nokia N95. However, the brand’s fortunes took a nosedive as it witnessed a gradual […]
Case Study | Dunkin’ Donuts Rebrands to Dunkin’
Can you identify one of the most popular coffee-focused restaurants in the United States? If you guessed Dunkin Donuts, you would be correct, although there’s more to their brand than just serving delicious coffee. In an increasingly competitive market, Dunkin Donuts has become more daring in their approach to stand out. In this case study, […]