Case Study | How Parle Agro’s Bailley Broke The Monopoly Of Bisleri
In 1993, Prakash Chauhan’s Parle Agro decided to enter the mineral water market with its brand, Bailley. But there were two clear challenges that Bailley faced. For one, the concept of bottled mineral water was not very well known, with its usages restricted to foreign tourists and jet-setting Indians. On the other, brother Ramesh Chauhan’s […]
Marketing Concept | PESTEL Analysis
Environmental Analysis Environmental factors are those factors outside the control of the firm. This is often analyzed with the help of the PESTEL framework/model. This model analyses the environmental factors that are not in control of the firm but have an impact on the firm. Thus, PESTEL analysis is used to analyse all external factors. […]