Brand | IKEA – More Than Just Selling Furniture, It’s An Experience
IKEA was founded in 1943 by a 17-year-old Swedish boy named Ingvar Kamprad. Initially, he was selling Christmas greeting cards, seeds, and pens from Kamprad’s family farm. From his childhood, he had entrepreneurial instincts. As he identified people’s needs, he attempted to satisfy them by selling low price products which ultimately gave growth to Kamprad […]