Case Study | Influencer Marketing by Mercedes Benz
Car market became more crowded with the entry of many different players and all focusing on similar aspects of care, comfort, speed and performance. It thus became very important to distinguish the Mercedes brand from other competitors and Mercedes Benz engaged via Influencer marketing campaigns. Mercedes Benz CLA (2013) Mercedes Benz came up with a […]
Brand | Coal India – The Torchbearer Of India’s Coal Ambitions
Coal India is the largest coal-producing company in the world, based on the company’s raw coal production of 606 million tons in 2019. As of March 31, 2010, the company operated 471 mines in 21 major coalfields across eight states in India, including 163 open cast mines, 273 underground mines, and 35 mixed mines, which […]