Brand | Wendy’s – The Secret Sauce To Social Media Strategy
The first Wendy’s restaurant was started in 1969, in Columbus, Ohio. By the 1980s, it had become the nation’s third-largest hamburger restaurant chain, following only McDonald’s and Burger King. The founder of the company was Dave Thomas, who would become as well known as a philanthropist as he was as a businessman. Thomas got his […]
Brand | Durex – Making The Business Out Of Taboo
It’s been almost 88 years that Durex has been associated with the lives of billions of men and women across the globe. An acronym envisaged decades ago, referring to three main qualities, i.e., DUrability, REliability, and EXcellence, has stood by the true meaning and value it represented, which has now allowed it to have a […]