Featured Startup | Pee Safe – Breaking The Stigma Around Hygiene
In 2013, world’s fastest growing personal hygiene brand Pee Safe was founded when wife of Vikas Bagaria(Founder and Managing Director of Pee Safe) was diagnosed with acute UTI(Urinary Tract Infection), soon after using a public washroom. The idea was to develop a product that can be used to kill germs present on a toilet seat […]
Marketing Concept | Three C’s Of Branding
The benefits of having a strong brand are tremendous. Strong brands charge premium pricing; they thrive during economic downturns; they attract great employees, partners and customers; and they can extend into new business areas with ease. In addition to being able to boast these enviable benefits, strong brands have something else in common. They all […]