Brand | TVS Motors – The Tale Of Glory Of India’s Two-Wheeler Giant
TVS Motor Company, the flagship company of TVS Group is the third largest two-wheeler manufacturer in India. The company manufactures a wide range of two-wheelers from mopeds to racing-inspired motorcycles. The company also manufactures three-wheelers. The company is listed on NSE with the name NSE: TVSMOTOR. Currently, the share price of TVS Motor is INR 549.30. […]
Featured Startup | Zipline – Delivering at the speed of life
Zipline is an American start-up based in Half Moon Bay, California, a small coastal town off the Pacific Ocean which delivers medical product via drones. The company designs, manufactures, and operates delivery drones. The company operates distribution centers in Rwanda, Ghana, and many other cities across globe. As of February 2021, the company has shown […]
Featured Startup | Etsy – A Platform For Artisans To Sell Craft
Etsy is a website where independent artists and craftspeople may sell their goods. Etsy is most known for its handcrafted toys, collectibles, art, home goods, antique furniture, jewellery, apparel, and holiday products, as well as crafts and craft supplies. It’s a story of highly successful startup brand that provides a platform of artisans to sell […]
Case Study | Caterpillar – Product Lifetime Extension
Context Caterpillar is one of the world’s remanufacturing leaders, a strategy that focuses on extending a product’s lifetime to its maximum capacity and, consequently, use its resources in a more effective way. Caterpillar’s remanufacturing is an exchange model, which means that when a component needs to be replaced, consumers work with their authorized ‘Cat Dealer’ […]
Branding Concept | Brand Revitalization – Meaning, Example, Reasons
Brand Revitalization meaning – It is the marketing strategy adopted when the product reaches the maturity stage of product life cycle, and profits have fallen drastically. It is an attempt to bring the product back in the market and secure the sources of equity i.e. customers. Despite a good reinforcement strategy, a product has to […]
Featured Startup | Ofbusiness – Solving India’s SMEs Problems
There are very few organizations in the country right now which are looking at SME space and looking to solve the issues that these enterprises face from procurement of raw material to obtaining credit lines and loans. One such company is the newest entry in the Indian unicorn startup club – Ofbusiness. OfBusiness, located in […]