Branding Concept | What is Brand Audit? – Meaning, Reasons, Strategies
A brand audit is a detailed analysis that shows how your brand is currently performing compared to its stated goals and then look at the wider landscape to check how that performance positions you in the market. The methodology will therefore differ depending on industries and individual companies. Regardless of the exact criteria, you choose […]
Branding Concept | Brand Revitalization – Meaning, Example, Reasons
Brand Revitalization meaning – It is the marketing strategy adopted when the product reaches the maturity stage of product life cycle, and profits have fallen drastically. It is an attempt to bring the product back in the market and secure the sources of equity i.e. customers. Despite a good reinforcement strategy, a product has to […]
Featured Startup | Ofbusiness – Solving India’s SMEs Problems
There are very few organizations in the country right now which are looking at SME space and looking to solve the issues that these enterprises face from procurement of raw material to obtaining credit lines and loans. One such company is the newest entry in the Indian unicorn startup club – Ofbusiness. OfBusiness, located in […]