Featured Startup | Eatigo – The Idea, Business Model And Success Story
Eatigo was founded in 2013 with the goal of connecting empty tables with hungry stomachs by delivering time-based discounts of up to 50% at all of its member restaurants via its online website and mobile apps. eatigo is the top online reservations network for restaurants in Asia, with over 1.5 million members. It has seated […]
Brand Concept | Shell Directional Policy Matrix -Meaning, Process
The Shell Directional Policy Matrix is another refinement of the Boston Matrix. Along the horizontal axis are prospects for sector profitability, and along the vertical axis is a company’s competitive capability. As with the GE Business Screen, the location of a Strategic Business Unit (SBU) in any cell of the matrix implies different strategic decisions. […]
Brand Concept | Stage Gate Model – The Process And How Does It Work?
Stage-Gate® is a value-creating business process and risk model designed to quickly and profitably transform an organization’s best new ideas into winning new products. When embraced by organizations, it creates a culture of product innovation excellence – product leadership, accountability, high-performance teams, customer and market focus, robust solutions, alignment, discipline, speed and quality. The Stage-Gate […]
Brand | United Parcel Service (UPS) – The Glorious History of Over 100 Years
United Parcel Service (UPS) is a leading provider of worldwide supply chain solutions and the world’s largest package delivery corporation. It shipped 6.3 billion parcels in 2020, owing to increased global B2C volume from the rise in consumer e-commerce. In 2020, total revenue was around $84.6 billion. Operating in more than 220 countries and territories, […]
Brand | Wells Fargo – The History Of Leading Financial Company
Wells Fargo & Company (NYSE: WFC) is a leading financial services company with roughly $1.9 trillion in assets, serving one out of every three American families and more than 10% of small companies, and is the country’s biggest middle-market banking provider. Through its four reportable operational categories, Consumer Banking and Lending, Commercial Banking, Corporate and […]
Branding Concept | Product Innovation – Meaning, Advantages, Disadvantages
Product innovation is defined as the development of new products, changes in the design of established products, or the use of new materials or components in the manufacture of established products. Numerous examples of product innovation include introducing new products, enhanced quality, and improving its overall performance. Product innovation, alongside cost-cutting innovation and process innovation, […]