Featured Startup | Eatigo – The Idea, Business Model And Success Story
Eatigo was founded in 2013 with the goal of connecting empty tables with hungry stomachs by delivering time-based discounts of up to 50% at all of its member restaurants via its online website and mobile apps. eatigo is the top online reservations network for restaurants in Asia, with over 1.5 million members. It has seated […]
Brand Concept | Shell Directional Policy Matrix -Meaning, Process
The Shell Directional Policy Matrix is another refinement of the Boston Matrix. Along the horizontal axis are prospects for sector profitability, and along the vertical axis is a company’s competitive capability. As with the GE Business Screen, the location of a Strategic Business Unit (SBU) in any cell of the matrix implies different strategic decisions. […]