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Exploring the Brand Architecture of HUL

Hindustan Unilever Limited (HUL) is India’s largest fast-moving consumer goods (FMCG) company, with a portfolio of over 35 brands in categories such as personal care, home care, foods, and refreshments. HUL was formed in 1933 as Lever Brothers India Limited, and it has since grown to become a household name in India and having a […]

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