Marketing Strategies and Marketing Mix (7Ps) of Adidas
Adidas is a multinational sportswear company that was founded in 1949 in Germany by Adolf Dassler. Prior to the founding of Adidas, Dassler had worked in his family’s shoemaking business and had developed a reputation for creating high-quality sports shoes. After a falling out with his brother, who had also worked in the family business, […]
Driving Innovation Forward: The Story of Qualcomm
Qualcomm is a technology company that designs and manufactures semiconductors, software, and other technologies used in wireless devices. The company was founded in 1985 and is headquartered in San Diego, California, USA. Qualcomm’s products and services are used in a wide range of wireless devices, including smartphones, tablets, laptops, smartwatches, and other connected devices. The […]
Delta Air Lines : The Evolution of Legacy Carrier in Modern Era
Delta Air Lines is a major American airline that provides air travel services to customers across the globe. It was founded in 1924 and is headquartered in Atlanta, Georgia, where its largest hub, Hartsfield-Jackson Atlanta International Airport, is located. Delta is one of the largest airlines in the world and operates a fleet of more […]