Marketing Strategies, Marketing Mix & STP Analysis of IKEA
Ikea is a Swedish multinational company that specializes in the design and sale of ready-to-assemble furniture, kitchen appliances and accessories, and home decor items. The company was founded in 1943 by Ingvar Kamprad, who started selling matches at the age of 17 and eventually expanded his business to include furniture. The name “Ikea” is an […]
From Walkman to PlayStation: The Legacy of Sony Corporation
Sony is a multinational conglomerate corporation that is based in Tokyo, Japan. The company was founded in 1946 by Masaru Ibuka and Akio Morita, and has since become one of the world’s largest and most successful electronics companies. Originally, Sony was known as Tokyo Telecommunications Engineering Corp., and the company’s early products included telecommunications equipment […]
The Kering Group: A Closer Look At 12 Brands That Define Luxury
Kering is a global luxury goods holding company that was founded in France in 1963 by Francois Pinault. Originally a timber trading company, Kering has since transformed into one of the world’s leading fashion and luxury groups, owning some of the most iconic luxury brands including Gucci, Saint Laurent, Bottega Veneta, Balenciaga, and Alexander McQueen. […]
Chanel – History, Marketing Mix, Product Line & Success Factors
Chanel is a French luxury fashion and beauty brand that was founded in 1909 by Gabrielle “Coco” Chanel. The company initially began as a millinery shop in Paris, but eventually expanded into clothing, accessories, and fragrances. Today, Chanel is one of the world’s most recognized and influential fashion brands, with a reputation for timeless elegance […]