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Month: June 2023

Marketing Strategies, Marketing Mix and STP of Audi

Headquartered in Ingolstadt, Bavaria, Germany, Audi AG is a prominent multinational automobile manufacturer owned by Volkswagen Group. The company primarily designs, produces, distributes, and services exclusive luxury vehicles such as executive sedans, coupes, cabriolets (convertible), sports utility vehicles (SUVs) and station wagons/estate cars globally. Apart from its flagship marques, Audi Sport GmbH division overseas the […]

Marketing Strategies, Marketing Mix & STP of Bottega Veneta

Bottega Veneta is a luxury Italian fashion brand known for its exquisite craftsmanship, timeless design, and exceptional quality. The brand was founded in 1966 in Vicenza, Italy, by Michele Taddei and Renzo Zengiaro. Bottega Veneta quickly gained recognition for its handcrafted leather goods and became renowned for its signature weaving technique, the intrecciato, which remains […]

Marketing Strategies and Marketing Mix of Calvin Klien

Calvin Klein, founded by fashion designer Calvin Klein in 1968, is a globally renowned luxury brand known for its iconic designs, minimalist aesthetic, and provocative marketing campaigns. With its bold and innovative approach, Calvin Klein has redefined fashion and become synonymous with modernity and sophistication. This introduction provides a detailed overview of Calvin Klein, its […]

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