The Art of Exclusivity: Patek Philippe Marketing Strategies and Mix
Patek Philippe is a Swiss luxury watch and clock manufacturer, located in the Canton of Geneva and the Vallée de Joux. Established in 1839, it is named after two of its founders, Antoni Patek and Adrien Philippe. Since 1932, the company has been owned by the Stern family in Switzerland and remains the last family-owned […]
Timekeeping Titans: Inside Rolex Marketing Strategies and Mix
Rolex is a Swiss watchmaker that is one of the most famous and prestigious brands in the world. The company was founded in 1905 by Hans Wilsdorf and Alfred Davis in London, England. In 1919, the company moved its headquarters to Geneva, Switzerland, where it remains today. Rolex is known for its high-quality watches, which […]