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Day: August 13, 2023

Decoding Kroger’s Marketing Strategies and Success Factors

Kroger is the largest supermarket operator in the United States by revenue and the fifth-largest general retailer. The company was founded in 1883 by Bernard Kroger in Cincinnati, Ohio. Kroger operates a variety of supermarket formats, including traditional grocery stores, multi-department stores, price-impact warehouse stores, and convenience stores under various banners, including Kroger, Fred Meyer, […]

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