Marketing Strategies and Marketing Mix of Nordstrom
Nordstrom, Inc., is a prestigious American department store chain with its headquarters situated in Seattle, Washington. It was established back in 1901 by John W. Nordstrom and Carl F. Wallin. Initially, their store, known as Wallin & Nordstrom, exclusively sold shoes. However, in 1923, they expanded by opening a second shoe store under the Nordstrom […]
Marketing Strategies and Marketing Mix of Philips
Koninklijke Philips N.V., commonly known as Philips, is a Dutch multinational conglomerate corporation established in Eindhoven back in 1891. Although its headquarters shifted to Amsterdam in 1997, the Benelux headquarters still remains in Eindhoven. Once a major player in the electronics industry, Philips has now redirected its focus towards health technology, divesting from its other […]