Marketing Behind Lays Success: A Look at the Brand’s Strategies
Lays is a popular brand of potato chips that has been enjoyed by people all over the world for many decades. The brand is owned by PepsiCo and was first introduced in the United States in 1932. Since then, Lays has become one of the most popular snack brands in the world, with a presence […]
Marketing Strategies of Monster Energy Drink
Monster Energy Drink isn’t just an energy drink; it’s a lifestyle, a culture, a roar in a can. Born in 2002 under the wings of Hansen Natural Company (now Monster Beverage Corporation), Monster stormed onto the scene with a rebellious edge, a claw tearing through the sugar-coated world of its competitors. Unlike the smooth, citrusy […]