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Month: December 2023

Marketing Strategies and Marketing Mix of Warby Parker

Founded in 2010 as a trailblazing disruptor in the eyewear industry, Warby Parker Inc. has emerged as a prominent American retailer specializing in prescription glasses, contact lenses, and sunglasses. Headquartered in the bustling metropolis of New York City, the brand’s journey began as a pioneering online-only retailer, introducing a revolutionary model that challenged traditional eyewear […]

Beyond the Badge: Marketing Strategies of Rolls-Royce

Rolls-Royce Motor Cars Limited, a distinguished British luxury automobile manufacturer, has been a wholly owned subsidiary of BMW AG since 2003, exclusively responsible for crafting Rolls-Royce-branded motor cars. The company’s operational and production hub sits on the expansive 42-acre Goodwood Estate in Goodwood, West Sussex, England. The name Rolls-Royce evokes images of unparalleled luxury, exquisite […]

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