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Day: January 4, 2024

Dissected: Snickers “You’re Not You When You’re Hungry” Campaign

In 2010, Snickers, a well-established but generic peanut butter candy bar, faced the challenge of declining market share and a lack of brand differentiation in a crowded, competitive environment. Research conducted by BBDO New York, Snickers’ ad agency, revealed a fascinating universal truth: hunger can drastically alter personality, making people irritable, out of character, and […]

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