Marketing Strategies and Marketing Mix of Telfar
Telfar isn’t just a fashion brand, it’s a cultural phenomenon. Founded in 2005 by Liberian-American designer Telfar Clemens, the label emerged from the vibrant underground scene of New York’s Lower East Side, forging a path away from mainstream conventions. Telfar challenges the exclusivity of traditional luxury fashion. The brand champions unisex designs and accessible price […]
A Case Study on Apple’s “Shot on iPhone” Brand Campaign
Apple, the tech giant known for its innovative products and sleek designs, has been successful in creating a strong brand identity that resonates with consumers worldwide. One of their most notable brand campaigns is the “Shot on iPhone” series, which showcases the quality of the camera on their smartphones. In this case study, we will […]
Marketing Strategy and Marketing Mix of Aerie
Breaking away from the mold of airbrushed models and unrealistic expectations, Aerie has carved a unique niche in the realm of intimate apparel and lifestyle products. Born from the American Eagle Outfitters umbrella in 2006, it quickly blossomed into a standalone brand, resonating with a generation yearning for authenticity and inclusivity. More than just undergarments, […]