LVMH: Exploring the Marketing Strategy Of Luxury Empire
LVMH is a French multinational luxury goods conglomerate that was founded in 1987 through the merger of two companies, Moët Hennessy and Louis Vuitton. The company’s name is an acronym for its two original brands, Moët Hennessy and Louis Vuitton. LVMH’s portfolio of brands includes over 70 prestigious names in fashion, leather goods, perfumes, cosmetics, […]
Comcast – The Ever-Expanding Dominance of Media Giant
Comcast is a global media and technology company with three primary businesses: Comcast Cable, NBCUniversal, and Sky. It was incorporated under the laws of Pennsylvania in December 2001. Through its predecessors, it has developed, managed and operated cable systems since 1963. Through transactions in 2011 and 2013, Comcast acquired NBCUniversal, and in the fourth quarter […]