Marketing Strategies of Gymshark
From humble garage beginnings to a global fitness phenomenon, Gymshark has become a name synonymous with achievement and the pursuit of a healthy lifestyle. Founded in 2012 by a teenager Ben Francis with a passion for fitness apparel, Gymshark has disrupted the activewear industry with its focus on quality, innovation, and a strong emphasis on […]
Marketing Strategies and Marketing Mix of Blue Apron
Blue Apron, a name synonymous with convenience and culinary exploration, has been a major player in the meal kit industry since its inception in 2012. Operating as a subsidiary of food delivery giant Wonder Group since November 2023, Blue Apron continues to deliver fresh, pre-portioned ingredients and chef-designed recipes to kitchens across the United States. […]
Marketing Strategies of ASOS
ASOS, a name synonymous with fashion-forward clothing and a youthful customer base, has carved a unique space in the online retail world. Founded in 2000 in London, ASOS began its journey with a focus on replicating trendy outfits seen on celebrities in film and television – hence the original name, AsSeenOnScreen. However, the company quickly […]