A Case Study on “P&G: Thank You, Mom” Brand Campaign
Procter & Gamble (P&G) aimed to establish a deeper emotional connection with its target audience, primarily mothers, by leveraging the platform of the Olympic Games. The objective was to associate the P&G brand with the concept of maternal support and appreciation for the athletes participating in the Olympics. This strategy aimed to enhance brand perception […]
Exploring Marketing Strategies of DoorDash
In the age of on-demand convenience, DoorDash has become a ubiquitous force, revolutionizing the way we get food and everyday essentials. Founded in 2013 by a team of Stanford students – Tony Xu, Andy Fang, Stanley Tang, and Evan Moore, DoorDash began with a simple yet powerful mission: to connect customers with their favorite local […]