Exploring Kotex’s Marketing Strategies & Marketing Mix
Kotex, a leading brand of menstrual hygiene products owned by the American consumer goods company Kimberly-Clark, has played a pivotal role in revolutionizing women’s health since its founding in 1920. The brand’s name, derived from “cotton texture,” originally repurposed leftover cellulose wadding from World War I bandages, showcasing its innovative approach from the outset. Founded […]