The transportation industry is crucial for maintaining the supply chain. It doesn’t matter whether you buy online or in-store as we always need truck drivers to transport the goods. This is one of the traditional and mature industries, but it is going through changes thanks to the development of technology. Digitization has greatly impacted transportation businesses, changing how they communicate with customers and manage orders. Years ago, promotion was easy. You could use newspaper ads, flyers, and billboards to promote products and services. But today, things have changed, and the average American spends about 7 hours a day online. Transportation businesses should adjust their marketing strategy to this. This article shares growth marketing ideas for transportation businesses, so follow through.
Multifunctional Website
A nicely designed website that provides a seamless user experience is a must. About 57% of users won’t recommend a business with a poor website. Building a presentable website is one of the ways to enhance your digital presence nowadays. The purpose of a website is to establish communication with customers. Therefore, you should add the needed functionalities and make it easy to use. But also, don’t forget that your website represents your company in the digital landscape, so you would want to share more about your expertise and experience in the transportation industry. The perfect website has a balanced mix of numbers, photos, and written content. Don’t mind including your USDOT number so customers can check that your business is genuine and trustworthy. The website should also provide the option to contact you and get quotations.
Local SEO
Location is very important when someone needs to choose their shipping provider. Businesses are always looking for a company in the same city or region, so a Google search would look something like “Charlotte, NC warehouses.” The number of Google searches for travel and logistics jumped from 8% to 14% in 2024. If you put effort into ranking high in the search engines, you can get many leads.
Position yourself as a specialist
Only saying that you’re a transportation company isn’t enough. You need to explore deeper and establish yourself as an expert in a particular field. You can differentiate your business by region, cargo type, shipment size, international transport, target customers, and mode of transportation. This does not only help establish your expertise but also pick your niche and channel your marketing efforts.
Customer Testimonials
In the digital era, where people get products and services online, reviews are everything. And yes, 73% of the customers read 6 or fewer reviews before purchasing. Surprisingly, testimonials can boost profits by 62%. The current situation on the market is quite challenging for reputable companies. Scammers are introducing themselves and businesses and want to deceive the customer. Many are aware of this and have trouble trusting the real businesses. Companies operating in the transportation industry can use positive customer testimonials to build their reputation. You should get at least 3 testimonials from your clients and publish them publicly on your website or social media platforms. Some business owners can go a step forward and create a short video testimonial, as this is seen as trustworthy.
Invest in social media
Many business owners might go for the old-school approach and wonder why they would need social media. But it is important to pay attention to the latest trends. Your profiles on social media provide the perfect channel for establishing interaction with your clients. For now, Facebook has proven to be the most preferred and rewarding platform for the transportation industry. But what type of content should you post for your target audience? First, consider some valuable content that solves the common problems in this industry. You can also share your discounts and offers as well as your customer testimonials.
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