MGM Resorts recorded its highest annual revenue last year: $16.6 billion. Just four years ago, casinos all over the world were facing an existential threat caused by a global pandemic.
While many casinos are still recovering from the impact of the 2020 months-long casino suspensions, MGM dominates the industry. The brand has expanded so much that it is at the cusp of becoming the most valuable gambling brand in the world.
According to this MGM review by casinos.us, MGM Grand is one of the best casinos for both gamblers and non-gamblers in Las Vegas. What’s MGM’s secret to success? The short answer is effective branding.
In this guide, we’ll explore MGM’s branding techniques to explain its continued success in the world. Let’s dive right in.
Exceptional Bonuses and Freebies
Casinos are masters in the art of generosity. Each brand has its own way of giving out freebies to customers. MGM has a host of promotions designed for its in-person casino patrons:
Complimentary Drinks: whether you sit at the slot machines or blackjack tables, you can earn free drinks at top MGM Grand casinos. MGM has complimentary ticket machines all over its floors. The machines spit out tickets regularly for as long as you keep playing slots and table games.
Free Parking and Accommodation: if you’re a high-stakes customer at MGM, you don’t need to pay for parking. The casino offers free self-parking and valet parking to selected customers. It also gives out discounted hotel accommodation to its most valued customers.
Online Casino Bonuses: MGM has an online casino and sportsbook available in over a dozen states. Named BetMGM, this casino welcomes every new customer with a 100% matched bonus worth up to $1000. It has a lot more promotions for loyal customers, from cashback deals to VIP loyalty rewards.
Loyalty Programs: MGM introduced a new loyalty program to draw in both casino fans and non-gamers. Under the new scheme, you can earn free tickets to play slots, waive parking fees, or buffet food.
A Unique Brand Identity and Proposition
When MGM Grand opened in 1993, it was the largest casino in the US. Armed with 5000+ guest rooms located within a 30-story tower, MGM Grand Las Vegas is still one of the largest casinos in Nevada.
WinStar World Casino—located in Thackerville Ohio– holds the title for the largest casino in the US. Globally, four of the top five biggest casinos are based in Macau, China.
MGM Grand has a beautiful green and gold color pattern throughout its premises. Green represents money people spend and win at the premise. Gold stands for luxury.
MGM Grand’s large and unique architecture makes it stand out in the strip. The casino is huge for a good reason—it targets both casino fans and families.
According to many MGM review sites, MGM Grand is the best casino for non-gamblers in Las Vegas. Of course, it is also an amazing place to play slots and table games—the casino has 2500+ slots and over 100 table games.
The casino’s unique selling point is its comprehensive host of non-gambling activities. Here’s a list of the best things you can do at MGM Grand Las Vegas:
- Attend Pool Parties
- Sip cocktails
- Tour the Hunger Games Exhibition
- Dine at a Michelin Star restaurant
- Play VR and Arcade Games
- Play slots and table games
Providing the Best Casino Games
Another strategy MGM Grand uses to set itself apart from every casino in the strip is to provide a wide selection of top-RTP games. As already mentioned, the casino has over 2500 slot machines.
Most machines have a Return to Player of 92% to 97%. A high RTP shows that a slot is generous with payouts. And people love generous slot machines. BetMGM combines high payouts with great designs and intriguing features to offer some of the best games in the world.
They include:
- Wheel of Fortune
- Triple Red Hot 7s
- Double Jackpot
- Megabucks
- The Monte Carlo
Megabucks is arguably the most popular slot machine at MGM Grand. It is a progressive jackpot famous for its huge payouts. In 2003, the game paid out $39 million to a lucky winner.
Megabucks has been minting new millionaires almost every year. However, it’s not the only top-paying game in Las Vegas. MGM’s line of table games has produced millionaires in the past, especially poker and blackjack.
Prioritizing Customers
At MGM, customer satisfaction and environmental preservation come before anything else. The casino’s management has been continuously improving its products and services to compete globally.
Whether you’re looking for luxury accommodation, mouth-watering delicacies, or high-stakes blackjack, you can find it all at MGM Grand Las Vegas. The casino has built its reputation as being the one-stop shop for entertainment.
As stated, MGM Grand doesn’t just offer gambling. It targets everyone who loves entertainment. It has weekly magic shows, live bands, music performances, comedies, boxing matches, pool parties, and everything else in between.
Sure, most casinos in Las Vegas have non-gambling activities. However, no casino comes close to MGM Grand in the variety of activities you can do. From previewing TV shows before they’re launched to hosting the Formula One Grand Prix, anything can happen at the resort.
Community and Environmental Efforts
In this age of humanizing brands, MGM Grand leads the strip in community and environmental projects. One crucial project in the community involves carbon emission reduction.
Casinos emit tremendous carbon through energy consumption, food production, transportation, and manufacturing. To lower its carbon footprint, MGM Grand has incorporated solar panels around its premises. It has also invested in LED lights and increased recycling.
The casino plans to reduce its carbon emissions by half in the next six years. It also hopes to reduce water wastage by 35%. Another community-driven program at MGM involves donating unserved, perishable meals. The casino hopes to donate over three million meals by 2025.
MGM is also an equal-opportunity employer. It strives to work with entrepreneurs from different backgrounds to promote equity and inclusiveness. After all, MGM Grand welcomes customers from different backgrounds and geographical locations.
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