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Day: August 18, 2024

A Case Study on Burger King’s Whopper Detour Campaign

In the fiercely competitive world of fast food, Burger King has always thrived on bold and innovative marketing tactics. But in 2018, the brand outdid itself with the audacious “Whopper Detour” campaign—an initiative that grabbed headlines and revolutionized mobile marketing and customer engagement. Imagine this: Burger King encouraged its customers to visit a McDonald’s, only […]

Why American Giants Are Struggling Against China’s Local Brands

In the heart of Beijing’s bustling shopping district, where luxury brands and global icons once reigned supreme, a new phenomenon is taking center stage: homegrown Chinese brands are not just making waves—they’re setting the course. Welcome to a new era in China’s consumer market, where the rise of local contenders is reshaping the landscape and […]

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