Burger King, one of the most recognizable names in the global fast-food industry, has been serving up flame-grilled burgers and other signature meals since its founding in 1954. The brand was originally launched as Insta-Burger King in Jacksonville, Florida, by Keith Kramer and Matthew Burns, with a focus on delivering quick, affordable, and tasty meals. However, after financial struggles, the company was acquired by James McLamore and David Edgerton in 1959, who rebranded it simply as Burger King. Under their leadership, Burger King grew rapidly, establishing itself as a major player in the American fast-food landscape. Today, with more than 19,000 locations in over 100 countries, Burger King is the second-largest hamburger fast-food chain in the world, trailing only McDonald’s.
What sets Burger King apart from its competitors is its commitment to its signature flame-grilling method. Unlike many other fast-food chains that rely on flat-top grilling, Burger King uses flame-grilling to give its burgers a distinct, smoky flavor. This cooking method, combined with the use of fresh, high-quality ingredients, has allowed the brand to maintain a reputation for superior taste. The Whopper, introduced in 1957 and now the brand’s flagship sandwich, exemplifies Burger King’s commitment to delivering a bigger, better burger. The Whopper is known for its large size, customizable toppings, and bold flavors, and has become an iconic symbol of the brand.
Burger King’s slogan, “Have it Your Way,” introduced in 1974, was revolutionary in the fast-food industry. The slogan reflected the company’s dedication to customer satisfaction by allowing diners to customize their orders to suit their personal preferences. At a time when fast food was largely about mass production and standardization, this approach helped Burger King carve out a unique identity by emphasizing flexibility and the customer’s control over their meal. This philosophy of personalization has remained a cornerstone of the brand’s identity, and it has played a significant role in building a loyal customer base.
In addition to its focus on customization and quality, Burger King has a history of bold and unconventional marketing campaigns. The brand has never been afraid to take risks or use humor, controversy, and creativity in its advertisements. Notably, Burger King has engaged in a long-standing rivalry with McDonald’s, often poking fun at its competitor in various marketing stunts and ad campaigns. Burger King’s “Whopper Detour” campaign, for example, offered customers a Whopper for just one cent if they ordered it through the Burger King app while within 600 feet of a McDonald’s. This creative, tech-savvy promotion generated significant buzz, highlighting Burger King’s willingness to innovate and take bold risks to attract attention.
The brand’s advertising often takes a playful and irreverent tone, which has resonated with a younger, more digitally engaged audience. In 2019, Burger King also garnered widespread attention for its “Moldy Whopper” campaign, which showcased a Whopper decaying over time to demonstrate the absence of artificial preservatives in the sandwich. While unconventional, the campaign successfully communicated Burger King’s shift toward more natural ingredients and healthier food options, appealing to consumers who are increasingly concerned about what they’re eating.
Another key aspect of Burger King’s strategy is its franchising model, which has enabled the brand to expand rapidly across the globe. The vast majority of Burger King locations are franchised, which has allowed the company to grow its international footprint while keeping operational costs relatively low. Burger King’s global presence is particularly strong in Europe, Latin America, and Asia, where the brand has adapted its menu to local tastes and preferences. For instance, in India, where a large portion of the population does not eat beef, Burger King offers a wide variety of chicken and vegetarian options, including the Veg Whopper. This localization strategy has been crucial to Burger King’s success in international markets, helping the brand cater to diverse customer bases while maintaining its core identity.
In recent years, Burger King has also embraced the trend toward plant-based and sustainable food. In 2019, the company made waves with the introduction of the Impossible Whopper, a plant-based version of its classic Whopper, created in partnership with Impossible Foods. The launch of the Impossible Whopper was a significant moment for both Burger King and the fast-food industry, as it signaled the growing mainstream acceptance of plant-based alternatives. This move not only attracted a new demographic of health-conscious and environmentally aware consumers but also reinforced Burger King’s position as an innovator in the fast-food market.
Burger King’s commitment to technological innovation has also been a major factor in its recent growth. The company has invested heavily in digital transformation, with a focus on mobile ordering, delivery, and loyalty programs. Its BK App allows customers to place orders, access exclusive deals, and participate in the brand’s loyalty rewards program. Moreover, Burger King has been quick to partner with third-party delivery services like Uber Eats, DoorDash, and Grubhub, ensuring that its products are accessible to customers wherever they are. This emphasis on convenience and digital engagement has helped Burger King stay competitive in an increasingly tech-driven market.
Sustainability is another area where Burger King has made significant strides. The company has announced ambitious plans to reduce its environmental impact, including efforts to source ingredients more responsibly, minimize packaging waste, and reduce greenhouse gas emissions. Burger King has also introduced sustainable packaging initiatives, such as using recyclable or compostable materials for its food packaging. These steps are part of a broader trend in the fast-food industry toward more eco-friendly practices, and Burger King is positioning itself as a leader in this area.
In conclusion, Burger King’s success can be attributed to its unique flame-grilled cooking method, bold marketing, and willingness to adapt to changing consumer preferences. Whether through the introduction of plant-based menu items, its emphasis on digital convenience, or its commitment to sustainability, Burger King has continually evolved to stay relevant in the highly competitive fast-food industry. By staying true to its core values of quality, customization, and innovation, Burger King has cemented its place as one of the most iconic and enduring fast-food brands in the world.
Marketing Strategies of Burger King
Burger King’s marketing strategies are bold, innovative, and often controversial, designed to challenge competitors and capture consumer attention. As one of the world’s largest fast-food chains, Burger King has differentiated itself by leveraging a blend of humor, creativity, and aggressive competition to dominate the fast-food marketing landscape. Below is an in-depth exploration of the key marketing strategies employed by Burger King:
1. Rivalry with McDonald’s
Burger King has strategically leveraged its rivalry with McDonald’s as a key component of its marketing strategy, recognizing the power of comparative advertising to differentiate its brand and capture consumer attention. By directly challenging McDonald’s dominance in the fast-food market, Burger King has positioned itself as the bold underdog, willing to take risks and push boundaries. One notable example is the “Whopper Detour” campaign, which offered customers a one-cent Whopper if they ordered through the Burger King app while physically located near a McDonald’s restaurant. This bold move not only highlighted the Whopper’s superiority but also drove app downloads and foot traffic to Burger King locations.
Furthermore, Burger King has embraced a more irreverent and humorous approach to its rivalry with McDonald’s, often poking fun at its competitor’s iconic products and marketing tactics. The “Big Mac Knockoff” campaign, which featured a burger that closely resembled the Big Mac but with a different name, exemplified Burger King’s willingness to challenge McDonald’s in a playful yet provocative manner. This strategy has allowed Burger King to establish a distinct brand identity that appeals to consumers who appreciate a more daring and unconventional approach to marketing. By consistently targeting McDonald’s in its advertising, Burger King has managed to stay relevant and top-of-mind, even in the face of its competitor’s overwhelming market dominance.
However, Burger King’s rivalry with McDonald’s has not been without its challenges. The company’s aggressive comparative advertising tactics have occasionally backfired, leading to legal disputes and public relations issues. For example, the “Moldy Whopper” campaign, which featured an intentionally moldy Whopper to highlight the absence of preservatives, was met with mixed reactions and raised concerns about food safety. Despite these setbacks, Burger King remains committed to its rivalry-driven marketing approach, recognizing that it is a key factor in driving brand awareness and customer engagement. As the fast-food industry continues to evolve, it will be interesting to see how Burger King adapts its rivalry strategy to stay competitive and relevant in the years to come.
2. Digital Innovation and Social Media Savvy
Burger King has adeptly utilized digital innovation and social media savvy as central elements of its marketing strategy, allowing the brand to engage consumers in creative and impactful ways. One of the most notable examples of this is the “Whopper Detour” campaign, which cleverly leveraged geofencing technology to entice customers near McDonald’s locations. By offering a Whopper for just one cent when ordered through the Burger King app while within 600 feet of a McDonald’s, the campaign not only drove app downloads—over 1.5 million in just nine days—but also increased foot traffic to Burger King restaurants. This innovative use of mobile technology showcased Burger King’s ability to turn competitive challenges into opportunities, reinforcing its position as a forward-thinking player in the fast-food industry.
In addition to the Whopper Detour, Burger King has consistently demonstrated its social media prowess by creating engaging and humorous content that resonates with its audience. The brand’s Twitter account is particularly known for its witty banter and playful jabs at competitors, which not only entertain followers but also keep Burger King top-of-mind during discussions about fast food. For instance, during promotional events or when competitors launch new products, Burger King often responds with clever retorts that highlight its own offerings, effectively using social listening to engage in real-time conversations. This approach not only builds brand personality but also fosters a loyal online community that appreciates the brand’s humor and authenticity.
Furthermore, Burger King’s commitment to digital marketing extends beyond individual campaigns; it embraces collaborations with popular culture to enhance its visibility and relevance. The partnership with Netflix for the promotion of “Stranger Things,” where Burger King introduced an upside-down burger served in a themed box, exemplifies how the brand taps into trending cultural phenomena. By aligning itself with popular shows and events, Burger King creates buzz and excitement around its products while appealing to younger audiences who are active on social media. This blend of digital innovation and cultural engagement allows Burger King to maintain a dynamic presence in a competitive landscape, ensuring that it remains relevant and appealing to consumers seeking both quality food and engaging experiences.
3. Focus on Personalization and Customer Engagement
Burger King has strategically focused on personalization and customer engagement as a vital marketing strategy, leveraging technology to create tailored experiences for its consumers. The brand’s mobile app serves as a key tool in this approach, allowing customers to customize their orders and access exclusive promotions. For instance, the app features a loyalty program that rewards frequent customers with points for every purchase, which can be redeemed for free items. This not only incentivizes repeat visits but also fosters a sense of belonging among users who feel appreciated for their loyalty. By integrating personalized offers based on user preferences and order history, Burger King enhances the overall customer experience and builds stronger relationships with its audience.
In addition to location-based offers, Burger King has embraced social media as a platform for direct engagement with its audience. Campaigns like “The Whopper Reply” demonstrate how Burger King uses emotional intelligence to connect with consumers, particularly those who have been ignored by competitors. By responding to unanswered complaints from McDonald’s customers on Facebook with humorous replies and free Whopper coupons, Burger King not only showcased its commitment to customer service but also positioned itself as a more responsive and relatable brand. This initiative not only generated goodwill among potential customers but also reinforced Burger King’s identity as a brand that prioritizes consumer satisfaction and engagement.
Furthermore, Burger King’s focus on personalization extends to its creative campaigns that invite customer participation. The “Million Dollar Whopper Contest” encouraged fans to design their dream Whopper through the app, fostering a sense of community and excitement around the brand. By allowing customers to engage in the creation process, Burger King not only increases app usage but also deepens customer loyalty as participants feel a personal connection to the brand. Through these innovative strategies that emphasize personalization and customer engagement, Burger King effectively enhances its market presence while building lasting relationships with consumers who appreciate the brand’s interactive and customer-centric approach.
4. Bold, Controversial, and Guerrilla Marketing
Burger King has consistently embraced bold, controversial, and guerrilla marketing tactics as a core component of its overall strategy, recognizing the power of these approaches to capture consumer attention and drive brand engagement. One of the most notable examples is the “Moldy Whopper” campaign, which featured a time-lapse video of a Whopper gradually decomposing over time. This provocative ad aimed to highlight Burger King’s commitment to using fresh, preservative-free ingredients, even if it meant showcasing the natural decay process. While the campaign generated mixed reactions, it successfully sparked conversations about food quality and transparency in the fast-food industry.
In addition to controversial campaigns, Burger King has consistently demonstrated its willingness to challenge industry norms and directly confront its competitors. The brand’s “Whopper Sacrifice” initiative exemplifies this approach, where Burger King offered a free Whopper to customers who unfriended 10 people on Facebook. This bold move not only generated buzz and engagement but also highlighted Burger King’s irreverent brand personality. The campaign was ultimately discontinued due to Facebook’s terms of service, but it served as a testament to Burger King’s ability to push boundaries and engage consumers in unexpected ways.
5. Localization and Tailoring for Regional Markets
Burger King has effectively utilized localization and tailoring for regional markets as a vital marketing strategy, recognizing the importance of catering to local tastes and preferences. By adapting its menu offerings to align with cultural and regional preferences, Burger King enhances its appeal and relevance in diverse markets. For example, in India, where a significant portion of the population does not consume beef, Burger King has introduced items such as the “Veg Whopper” and “Tandoori Chicken Burger.” These localized products not only respect cultural dietary restrictions but also attract a broader customer base by providing options that resonate with local consumers.
In addition to menu adaptations, Burger King’s marketing campaigns are often tailored to reflect regional events and holidays, further deepening its connection with local communities. For instance, during the celebration of Día de Muertos in Mexico, Burger King launched special promotions featuring themed packaging and menu items that honored the cultural significance of the holiday. This approach not only shows respect for local traditions but also positions Burger King as a brand that understands and values its customers’ cultural backgrounds. By engaging in such culturally relevant marketing efforts, Burger King strengthens its brand loyalty among consumers who appreciate personalized experiences.
Moreover, Burger King’s commitment to localization extends to its advertising strategies, which often feature region-specific content that resonates with local audiences. The brand’s social media campaigns are tailored to reflect local languages, humor, and cultural references, making them more relatable to consumers. For example, in Brazil, Burger King has run campaigns that incorporate popular local celebrities or reference national sports events, effectively tapping into the passions of the community. By employing a localized approach in both product offerings and marketing communications, Burger King successfully builds stronger connections with its customers, ensuring that it remains a competitive force in the global fast-food market.
6. Sustainability and Corporate Social Responsibility (CSR)
Burger King has made significant strides in integrating sustainability and corporate social responsibility (CSR) into its marketing strategy, recognizing that modern consumers are increasingly concerned about environmental and social issues. The company has committed to using 100% cage-free eggs and crate-free pork in all U.S. locations by 2025, demonstrating a strong commitment to animal welfare. This initiative not only aligns with consumer expectations for ethical sourcing but also enhances the brand’s image as a responsible player in the fast-food industry. By prioritizing sustainable sourcing practices, Burger King effectively appeals to a growing segment of consumers who value transparency and ethical considerations in their food choices.
In addition to responsible sourcing, Burger King has launched innovative initiatives aimed at reducing its environmental impact. One notable example is the introduction of a new diet for cattle that reportedly cuts methane emissions by up to 33%, showcased through their “Reduced Methane Emissions Beef Whopper.” This unique approach highlights Burger King’s commitment to addressing climate change while still delivering quality products. Furthermore, the company has set ambitious goals for waste management, aiming to recycle guest packaging in 100% of its U.S. and Canadian restaurants by 2025. These efforts not only reduce the brand’s ecological footprint but also position it as a leader in sustainability within the fast-food sector.
Burger King’s CSR initiatives extend beyond environmental efforts; they also focus on community support and social advocacy. The “Have it Your Way Foundation” aims to combat hunger and support health initiatives, reflecting the brand’s commitment to making a positive impact on society. Additionally, the McLamore Foundation provides scholarships to students, helping them pursue education and career opportunities. By integrating these philanthropic efforts into its marketing strategy, Burger King not only strengthens its brand loyalty among socially conscious consumers but also enhances its overall reputation as a company dedicated to making a difference. Through these comprehensive sustainability and CSR initiatives, Burger King effectively builds a strong connection with its customers while ensuring long-term business success.
7. Experiential Marketing and Whopper-Based Campaigns
Burger King has effectively utilized experiential marketing and Whopper-based campaigns to engage consumers and drive brand loyalty. One notable example is the “You Rule” campaign, which emphasizes customer empowerment and personalization. Launched as part of a broader strategy to reclaim market share, this campaign invites customers to feel like royalty by highlighting their preferences and choices in the ordering process. The tagline “You Rule” serves as a modern take on the classic “Have It Your Way,” reinforcing Burger King’s commitment to customer satisfaction. This campaign not only enhances the in-restaurant experience but also resonates with consumers who appreciate being at the center of their dining choices.
In addition to the “You Rule” initiative, Burger King has embraced bold marketing tactics that create memorable experiences around its flagship product, the Whopper. The “Whopper Sandwich” campaign showcased a unique twist by allowing customers to customize their Whoppers through interactive in-store kiosks. This initiative encouraged diners to experiment with different toppings and flavors, making each visit a personalized experience. By integrating technology into the ordering process, Burger King not only enhances customer engagement but also positions itself as a modern and innovative brand that values consumer input.
Moreover, Burger King’s marketing strategy often incorporates elements of surprise and delight through experiential campaigns that resonate with popular culture. For instance, during the launch of the “Whopper Dance Challenge” on TikTok, Burger King invited users to participate in a dance challenge that featured the Whopper. Participants who completed the challenge received discounts on their orders, effectively blending entertainment with brand promotion. This campaign not only engaged younger audiences on a platform they frequent but also created a fun and interactive way for customers to connect with the brand. By focusing on experiential marketing and Whopper-based campaigns, Burger King successfully cultivates brand loyalty while ensuring that its marketing efforts remain relevant and engaging in a competitive landscape.
Conclusion..
Burger King’s marketing strategies are a powerful combination of bold campaigns, digital innovation, personalization, and CSR efforts. By leveraging humor, controversy, and competitive tactics, Burger King has managed to keep itself relevant and visible in the highly competitive fast-food industry. Their focus on challenging McDonald’s, embracing technology, and engaging with social issues demonstrates a brand willing to take risks, and this approach continues to yield significant consumer engagement and loyalty.
Marketing Mix of Burger King
The Marketing Mix (4Ps) of Burger King comprises the core elements that the brand uses to ensure its products meet customer needs while standing out in the highly competitive fast-food industry. Let’s dive deeply into each of these components:
1. Product
Burger King’s product strategy revolves around offering a wide variety of menu items with a focus on its flagship item, the Whopper, while catering to evolving customer preferences. Over the years, Burger King has expanded its menu beyond traditional burgers, reflecting trends in consumer demand for healthier, innovative, and customizable options.
Core Products: Burger King’s flagship product is the Whopper, a grilled beef burger that has been the cornerstone of their menu since 1957. The focus on flame-grilled cooking differentiates Burger King from competitors like McDonald’s, which uses a flat grill for its burgers. The brand also emphasizes that their burgers can be “Your Way,” highlighting customization options that allow customers to personalize their orders with various toppings.
Menu Diversification: Beyond the Whopper, Burger King offers an array of fast-food staples like chicken sandwiches, nuggets, French fries, and sodas. In recent years, Burger King has added more plant-based options, like the Impossible Whopper, catering to the growing market for vegetarian and vegan alternatives. This move aligns with consumer interest in sustainability and plant-based diets.
Seasonal and Limited-Edition Items: Burger King frequently introduces limited-time offers (LTOs) to maintain customer interest and excitement. These LTOs often reflect seasonal ingredients or festive themes, such as the Black Halloween Whopper or special breakfast items. This keeps the menu dynamic and gives customers a reason to return regularly.
Healthy and Dietary Alternatives: Recognizing the increasing demand for healthier choices, Burger King has introduced menu items like salads, low-calorie wraps, and apple slices for children. These items appeal to health-conscious consumers while retaining the brand’s fast-food identity.
2. Price
Burger King’s pricing strategy balances affordability with perceived value. While the company positions itself as a value-driven fast-food chain, it also differentiates itself by pricing certain premium items slightly higher than competitors to reflect quality and customization.
Value Pricing: Like many fast-food chains, Burger King offers value menus that cater to price-sensitive customers. These menus often include items for as little as $1-$3, offering a range of burgers, fries, and drinks that fit within a budget. This strategy is designed to attract budget-conscious customers, especially in competitive markets where chains like McDonald’s and Wendy’s offer similar low-priced items.
Premium Pricing for Signature Products: Burger King employs premium pricing for its flagship products, like the Whopper and other signature burgers. This pricing reflects the brand’s differentiation strategy, where the flame-grilled method and customizable options are positioned as higher-quality alternatives to competitors. While still affordable, these items are priced higher than McDonald’s basic burgers, signaling a more premium experience.
Bundling and Promotions: Burger King frequently offers meal deals, where multiple items (e.g., burger, fries, and drink) are bundled together at a discount. Bundling encourages customers to purchase more items, boosting average order value. Additionally, the company runs frequent promotions and discounts through its mobile app, offering two-for-one deals, coupons, and limited-time price reductions on select items.
Dynamic Pricing through Loyalty Programs: The introduction of Royal Perks, Burger King’s loyalty program, allows customers to accumulate points that can be redeemed for free menu items. This provides a personalized pricing mechanism where frequent customers receive discounted or free items based on their purchasing behavior. It encourages repeat visits while maintaining customer loyalty.
3. Place
The place component of Burger King’s marketing mix focuses on distribution channels and locations where customers can access the brand’s products. Burger King has a global presence, with thousands of outlets worldwide, and continues to evolve its approach to meet changing customer demands.
Global Presence: Burger King operates in over 100 countries with more than 19,000 locations globally. The brand has a strong international footprint, with notable expansion in markets like Latin America, Asia, and Europe. Localization plays a key role in international markets, where the brand adapts its menu and offerings to local tastes and cultural preferences, such as the Lamb Whopper in India or Poutine in Canada.
Franchising Model: Burger King uses a franchise model, which has fueled its rapid global expansion. Over 90% of Burger King locations are franchised, meaning that independent operators run the majority of outlets, paying royalties to the company. This approach allows Burger King to maintain a flexible, low-capital expansion strategy while ensuring global market penetration.
Digital and Delivery Channels: Burger King has embraced digital transformation to enhance customer convenience. The company offers mobile ordering and delivery services through its app, as well as partnerships with third-party delivery platforms like Uber Eats and DoorDash. These digital platforms have become increasingly important, especially post-pandemic, as customers seek convenient ways to access food without visiting physical locations.
Drive-Thru and On-the-Go Formats: A significant portion of Burger King’s business comes from its drive-thru service, particularly in North America, where this format is highly popular. Burger King continues to invest in improving drive-thru efficiency with digital screens, contactless payment, and dual-lane systems to reduce wait times. Additionally, Burger King has tested smaller, drive-thru-only formats and pop-up locations that target urban areas with limited space for full-sized restaurants.
Store Layout and Ambiance: The interior layout of Burger King restaurants is designed for quick service and comfort, featuring self-service kiosks in some locations. In recent years, the brand has modernized its stores with sleek, contemporary designs that incorporate open kitchens and brighter color schemes. The aim is to enhance the dine-in experience while emphasizing transparency in food preparation.
4. Promotion
Burger King is known for its bold, edgy, and often controversial promotions that garner attention. The brand utilizes a variety of promotional tools, including advertising, digital campaigns, partnerships, and cause marketing, to engage its audience.
Aggressive Advertising and Ambush Marketing: Burger King frequently engages in competitive advertising aimed at its rivals, particularly McDonald’s. Campaigns like the “Whopper Detour” and “McWhopper Proposal” are prime examples of how Burger King uses ambush marketing to capitalize on its rivalry with McDonald’s. These ads are designed to be humorous, provocative, and sometimes controversial, helping Burger King stand out in the cluttered fast-food market.
Digital and Social Media Marketing: Burger King has a strong presence on social media platforms like Instagram, Twitter, and YouTube, where it engages with its audience using humor, memes, and interactive content. Campaigns like “Burn That Ad”, which used augmented reality (AR) to let customers “burn” competitors’ ads, showcase Burger King’s willingness to experiment with cutting-edge digital tools. The brand also frequently interacts with fans and uses viral moments to create engagement, staying relevant among younger, digitally native customers.
Cause Marketing: Burger King has aligned itself with social causes through campaigns like “Feel Your Way”, which supported mental health awareness, and the “Real Meals” promotion that highlighted various moods. This form of cause marketing has helped the brand connect with more socially conscious consumers. Additionally, Burger King has launched campaigns promoting sustainability, such as the Moldy Whopper campaign, which emphasized the brand’s commitment to removing artificial preservatives.
Seasonal Promotions and Limited-Time Offers: Burger King keeps its menu dynamic by frequently introducing seasonal items or limited-time offers (LTOs) that create a sense of urgency and excitement. These promotions are often coupled with digital advertising and in-store displays. For instance, during Halloween, Burger King introduced a black-colored Whopper with a unique bun, generating significant buzz.
Sponsorships and Partnerships: Burger King has engaged in a variety of strategic partnerships and sponsorships to enhance its visibility. These include collaborations with major sports leagues, eSports events, and even Hollywood movies, where the brand plays a part in blockbuster promotions. For example, in 2020, Burger King partnered with the PlayStation 5 launch, where they gave away game consoles as part of a customer promotion.
Conclusion..
Burger King’s Marketing Mix (4Ps) is a well-coordinated blend of product variety, value-driven pricing, expansive global presence, and bold promotions that set the brand apart in the competitive fast-food industry. The company continuously adapts its product offerings to meet customer preferences, from classic flame-grilled burgers to plant-based alternatives, while its promotional strategies focus on humor, competition, and digital engagement. Through aggressive advertising, social media innovations, and a strong global presence, Burger King remains a key player in the fast-food market.
Also Read: A Case Study on Burger King’s Whopper Detour Campaign
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