Comparing Performance Marketing vs Brand Marketing for Your Business
In the ever-evolving landscape of digital advertising, businesses face the challenge of balancing immediate returns with long-term growth. Two key strategies often debated are performance marketing vs brand marketing. Understanding the differences, advantages, and applications of each is crucial for making informed decisions. Whether you’re focused on demand generation through connected TV advertising or optimizing […]
What Are the Ethical Concerns Around Social Media Used as Evidence?
Social media – it’s everywhere. What once started as something that only select college students used has become something that people all over the world dig and dive into every single day. Businesses and customers from all walks of life all use social media for a number of reasons. And social media has changed a […]