google.com, pub-5741029471643991, DIRECT, f08c47fec0942fa0

Year: 2024

Personalized Marketing: Leveraging Publicly Available Data for Better Audience Insights

Understanding consumer behavior helps establish meaningful relationships and improve engagement in today’s competitive world of marketing. Indeed, personalized marketing, powered by data insights, has emerged as one of the top methods through which brands tailor messages for specific audiences to drive higher returns on marketing investments. In this context, publicly available data comes to the […]

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