The most overwhelming thing for a new business is to get noticed. But when it comes to local businesses, Google My Business (GMB) makes it easier for customers to find your new business.
Customers are more likely to pick the businesses that appear on the first page of results and if it’s nearby. GMB helps you do that. It lists your business on local Google search, where customers who are looking for the product you sell find you easily.
It also puts your business on Google Maps, where your customers can see essential details like location, direction, contact info, etc.
If you’re ready to attract more customers and build trust, setting up your GMB page is the perfect decision.
Now, let’s set up your GMB page step by step.
Step-by-step guide to setting up your Google My Business page
1. Encourage customer reviews
In online listings or for local businesses in general, trust plays a big role. To climb up in Google rankings, you will have to get authentic reviews from your customers.
Ask happy customers to leave a review, whether it’s in person, via email, or through social media. A genuine response shows you care about customer feedback and can turn a bad experience into a positive one.
For busy business owners, it’s not always possible to ask for feedback, update the upcoming sale, or change the business information on their GMB page. In that case, they can work with a Google My Business management services provider. These service providers take care of everything from updating to managing your GMB page.
2. Create or sign in to your Google account
You can create a GMB page with just a Google account. Nothing else is needed. If you already have a Gmail account, log in. If not, create a new account. You may use your business email, as it will keep all your business tools in one place.
3. Enter your business information
Once you log in, go to Google My Business and click “Manage Now.” Start by entering your business name and select the most relevant category. If you run a bakery, choose “Bakery” instead of a broad niche like “Restaurant.”
Next, add your address if you have a physical location. If not, select the option to deliver services to a specific area. Be sure your information is accurate.
4. Verify your business
Verification of your business is required to make sure you are the rightful owner of the business. You can verify via phone, text, email, and video. However, sometimes, you may need to use more than one method.
5. Optimize your profile
Now that your business is verified, it’s time to make your profile shine. Add business hours, phone number, website link, and other key details.
When you search for a local business, don’t you like the business with photos of its premise, staff, and products?
Therefore, upload high-quality photos of your location, products, or services. Your GMB page with good images will tend to get more clicks with this trick, so don’t skip this step.
6. Add a business description and attributes
In the business description, write a short, engaging paragraph about your business that tells people what makes your business unique. Keep it clear and simple.
If your business has other attributes, include them as well. Like “wheelchair accessible” or “family-friendly” to give customers more useful information.
Tips for maintaining your GMB page
When you’re done with the GMB page setup, real work begins. That is — maintaining your page. If you’re doing it yourself, the following tips will help you to manage your listing effectively.
1. Update business hours
Make sure your hours are always accurate, especially during holidays or special events.
2. updates and offers
Share news, promotions, or events to keep customers engaged.
3. Check GMB insights
GMB comes with built-in analytics where you can see how people find and interact with your business. This helps you understand what’s working and what needs improvement.
Conclusion
Setting up your Google My Business is the easiest way to make your new business visible online. It helps you get discovered, build trust, and attract more customers. Follow the given tips to manage your GMB page.
If you need help managing your GMB listing, hire an agency to manage your Google My Business listing. Don’t wait. Go claim your GMB page today and let your customers find you with ease.
To read more content like this, explore The Brand Hopper
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