Your product packaging is the first thing new and potential customers see. Therefore, it has to represent you and your brand in the best way possible. If you are a small business looking to make its mark, here are a few creative packaging ideas to consider.
Minimal
Minimal packaging is one of small businesses’ cleanest and most affordable options. It protects the product, can be altered to reflect your brand, and can also suit any type of product, whether it be makeup or snacks.
Opal provides small cardboard boxes in bulk, and considering it is fairly inexpensive to add logos and branding to the boxes, it is a great option for businesses on a tight budget.
Reusable
Another brilliant packaging option is to offer reusable packaging. For example, if you sell body butter, selling it in a container that can be returned and refilled is a unique packaging choice that will most certainly make you stand out.
Even if you don’t offer refills, offering high-quality bottles, tubs, boxes, etc, that customers can use for something else will be appreciated far more than you may think.
Eco-Friendly
In this day and age, more and more people want their favorite businesses to become more eco-friendly. Many studies have also shown that consumers are willing to spend more on products and companies that are seen as more eco-friendly than the competition.
Because of this, it is a great idea to go down the eco-friendly packaging route. There are also multiple options available, ranging from packaging that be recycled, to packaging that is made from recycled paper and cardboard.
Some companies take it a step further by including wild flower or wild grass seeds in their packaging, meaning no matter what happens to it, it will either be recycled, or deteriorate and allow for something to grow.
Personalized
While small, adding personalized touches to your packaging makes it far more memorable and will make your customers feel special. Many small businesses, especially on sites like Etsy, add details like the name of the customer on the packaging.
While this may seem like an inconsequential detail, it shows your customers that you care about the small details and made the extra effort with their package, and didn’t just take it off the shelf. While this only applies to online businesses, it should still be considered if you do online selling.
QR Codes/Discount Codes
Another great way to add extra value to your packaging is to include a QR code. This code can take customers to your social media, newsletter sign-up, your website, or a combination of all three.
You can also add a discount code on the inside of your packaging to increase sales, and to encourage customers to come back. You can also adapt it to make it a referral code, giving your existing customer a small discount, while also gaining a new one.
Packaging Tips
Now that you know a few of the best ideas for packaging, here are a few tips you should remember to ensure your packaging is always looking its best.
Budget
Firstly, think about the cost of your chosen packaging. While this may seem obvious, it is important because you don’t want to find the perfect packaging, and then have to change it down the line because it costs too much to buy. Find a balance between the look and feel, and the price.
Keep it Brand Focused
No matter how minimalist or maximalist your packaging is, you must always remember to tie it back to your brand and your brand image. Whether it be through the images, logos, or color choice, make sure it represents you as a brand so that it is memorable.
Protection
Another factor to remember is that the packaging still needs to protect the product inside. Don’t get so caught up in how it looks and feels and forget that it still needs to be a shell that protects your product.
Add Instructions
If your product is one that needs instructions, adding colorful and fun instructions to the inside of the packaging can limit confusion, and give you the opportunity to add a little bit of functional artwork to your packaging.
Make it Unique
Whether it be something big or a small detail, always attempt to make your packaging unique in some way. This can range from the shape of it, to the opening experience. For instance, if you sell body products, including a small smelling sample of the product is a very inexpensive yet unique touch.
Add Extra Touches
Speaking of unique touches, don’t understatement the value of adding something special to your packaging. This can range from a handwritten thank you note, to personalized tape used to close the box.
In conclusion, these are only a few of the best packaging options and tips you can use as a small or new business. Not only will they help you choose the best packaging for your product, but these tips will also help you create a cost-effective packaging option, and an incredibly memorable packaging experience for your customers.
To read more content like this, explore The Brand Hopper
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