How exactly do stories work to help sell more?
In this article, we will look at examples of storytelling from famous brands. You will see how writers can shape iconic brands.
Of course, storytelling is not an easy task, and if you face it for the first time, you may need help. For example, you can get it from professional writers who work at special services. By the way, they also assist students with tasks for different disciplines. For example, they may get chemistry assignment help quickly there. In general, they can assist you with any type of writing.
Storytelling Examples from Famous Brands
1. Apple
Their advertising campaigns show innovators and dreamers who change the world. This helps the brand to be associated with these same traits.
Great examples of storytelling from the brand:
- The Think Different campaign. Commercials show major innovators, such as Steve Jobs, Albert Einstein, and Mahatma Gandhi.
- New product launches. Presentations of new products always start with the story of a problem and its solution with the help of a new device.
Also Read: Apple’s Top Commercials and Brand Campaigns
2. Nike
Storytelling idea from Nike:
- The Just Do It campaign broadcasts stories of athletes who have overcome adversity. The advertising featured Michael Jordan and Serena Williams.
3. Coca-Cola
World-famous examples of storytelling from the brand:
- Holidays are Coming Christmas ad. A story about Coca-Cola holiday trucks that spread joy.
- Share a Coke campaign. Personalized bottles with people’s names to encourage sharing.
Also Read: Branding Case Study : Success of Share A Coke Campaign
4. Dove
Dove companies have revolutionized the advertising world. They focused on authentic beauty and self-perception.
Storytelling idea from Dove:
- Real Beauty Sketches. Videos where an artist draws women based on their descriptions and based on descriptions of other people show the difference in perception.
Case Study: Dove’s “Real Beauty” Brand Campaign
5. Airbnb
Storytelling example:
- The Live There campaign. These are videos that show unique experiences of life in different countries.
6. Google
The real stories from Google show the value of the product.
Google’s best examples of storytelling:
- Parisian Love. A story told through search queries about a man who falls in love and moves to Paris.
- Homecoming. A video about a veteran who finds a job using Google Search.
- Dear Sophie. The story of a father who uses various Google services to document his daughter’s life.
Conclusion: Show how your product helps people solve everyday problems and achieve their life goals through real-life user stories.
7. LEGO
LEGO storytelling examples:
- Rebuild the World. A campaign that shows how children use LEGO to create their own worlds.
- Customer story. The company publishes videos and photos of children and adults who share their unique LEGO projects.
Conclusion: Encourage customers to share their creativity and experiences when they use the product.
Also Read: A Case Study on Lego’s “Rebuild the World” Campaign
8. Red Bull
Their projects demonstrate courage and risk.
Storytelling ideas from Red Bull:
- Red Bull Stratos. A documentary project about the preparation and execution of a jump from a huge height.
- Red Bull Rampage. Extreme mountain bike competitions that show the spirit of adventure and risk.
Takeaway: Invest in creating impactful events or content that highlights the extreme capabilities and boldness of your brand.
Also Read: A Case Study on Red Bull: “Stratos” Campaign
9. Patagonia
Patagonia is actively telling stories about its environmental responsibility and protection of the environment.
Examples of Patagonia storytelling:
- The Footprint Chronicles. A series that tells the story of the environmental side of the business.
- Worn Wear. A campaign that encourages customers to repair and reuse their clothes.
- Save the Blue Heart of Europe. A documentary project on protecting rivers in the Balkans.
10. Starbucks
Examples of storytelling from Starbucks:
- Meet Me at Starbucks. It is a documentary film that shows people who meet in cafes around the world.
- Upstanders. It is a series of stories about people who do good deeds.
- Every Table Has A Story. Another great example of storytelling from the brand. Its main message is that every table in the establishment has its own story.
11. Mercedes-Benz
An interesting example of storytelling from the brand:
- The Journey. These are videos about the journeys of people who explore the world in Mercedes-Benz cars.
12. BMW
BMW creates short story films that show cars in extreme conditions.
Examples of storytelling from BMW:
- The Hire. It is a series of short films with famous actors that demonstrate the capabilities of BMW cars in various extreme conditions.
- Eyes on Gigi. A video based on the fact that viewers try to guess which car of the brand Gigi Hadid is in.
- BMW Films. These are short films that show stories about BMW cars.
Conclusion: Invest in creative video content that highlights the unique capabilities of your product in interesting and non-standard conditions.
13. Johnnie Walker
Storytelling ideas from Johnnie Walker:
- Dear Brother. A video about brothers who experience loss and find comfort in memories of shared moments.
- Gentleman’s Wager. It is a film about the relationship between two friends that shows the value of true friendship and the ability to take risks.
As you can see, storytelling is a great power in branding that helps to achieve better results in advertising.
To read more content like this, explore The Brand Hopper
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