Why Transparency in the Supply Chain is More Important Than Ever
Building trust with your customers is one of the most important things you can do for your business, especially nowadays where people care a lot more about where their products come from and how they’re made. A recent survey by Nielsen showed that 73% of global consumers are willing to change their habits to reduce their environmental impact, which makes […]
Triggered Marketing: How Businesses Can Use Consumer Data to Gain More Leads
Online businesses can boost customer conversion rates by offering baby products when new parents receive their newborn or luxurious vacations to retired individuals. The marketing approach is called triggered marketing. Businesses have ended up using basic promotional techniques and now adopt personalized targeting solutions generated from customer data. Life event and milestone data allow businesses […]
Navigating the Gap Between AI Expectations and Reality in Generative AI Development
The advent of generative AI has sparked a technological revolution, transforming industries from art and design to healthcare and finance. However, the gap between expectations and reality in generative AI development has become increasingly evident. This article delves into the nuances of this gap, exploring both the hype surrounding generative AI and the actual capabilities […]