One way for your brand to thrive is by having the right influencer promote it. Many people, especially Millennials and Gen-Z, trust their favorite influencer over a celebrity. But what type of influencer is right for your brand? A TikTok influencer or one from Instagram?
Both are large platforms that have a sharp focus on influencers. Ideally, you may want to try both. But if you can only choose one, this post will help you determine which is better, as both can serve different audiences. Also, learn how you can buy TikTok likes with Apple Pay when you use the SocialsUp service.
Which App is Better for Your Target Audience?
With any brand, you’ll want to know your target audience, from their age to what memes they share. Both TikTok and Instagram can serve your demographic, but one may be more beneficial than the other, depending on your niche.
TikTok is better if your audience is primarily younger Millennials, Gen-Z, and older Gen Alpha teenagers. If your audience loves to watch short videos and is always chasing the hottest trends, go with an influencer on TikTok. The TikTok algorithm can also be highly rewarding, and it’s possible your collab goes viral.
Instagram, meanwhile, can work well if your brand is about a particular aesthetic. If your brand uses striking imagery, the influencer may mesh well with that on the platform. Instagram also serves a broader age range. The youth is on the platform, but there are Gen-Xers and Baby Boomers on there as well. Instagram
So, if your audience consists of a wide demographic and you want your brand to be associated with aesthetics, Instagram is for you. If your audience skews younger and you want to be trendy, TikTok is for you.
What Content Meshes Well With Your Brand?
When an influencer promotes your brand, what type of content do you want? TikTok focuses on short-form videos that can tell a story, be a take on a viral song, present a challenge, or tell a story. If you want your content to feel more organic, consider choosing a TikTok influencer.
Instagram also has short-form content through Reels, but has photos, carousels, Stories, and other content. The content on Instagram tends to be more polished; think of gorgeous images with the perfect filter.
How Do You Algorithm?
Both Instagram and TikTok have algorithms that rely on engagement, but influencer content can be spread in different ways. On TikTok, the algorithm can favor new and smaller creators, making even a micro-influencer go viral. However, content can come and go, so your brand needs to make an impression.
Meanwhile, Instagram can favor more established and seasoned users, which means you may have to pay more for an influencer. However, this also means you’re gambling less with the algorithm. If the influencer you work with is popular, the content they post about your brand will get views.
What About Your Budget?
Because TikTok’s algorithm is friendly to newer people, you don’t have to pay as much if you work with a smaller influencer. Meanwhile, if you want guaranteed results on Instagram, you may have to go with a larger influencer, which can cost more. However, the partnership you make with the influencer can give you results, which may lead to future collaborations.
What About Your Brand?
Both Instagram and TikTok have people of all different niches. However, one platform may focus more on particular niches. Instagram is great for brands that focus on aesthetics, like beauty, traveling, home décor, etc. Meanwhile, TikTok is an ideal platform if your brand is trendy. For example, if your brand can take advantage of the latest fitness or gaming trends, then you can find success.
It can also depend on how you wish to portray your brand. If your brand is more serious, you should make posts on Instagram. If your brand’s voice is a little more laid back, TikTok may be a good fit for you.
The Influencers Themselves
Finally, another consideration you should make is who the biggest influencers in your niche are based on the platform. Different influencers rise to the top or have a dedicated following, depending on the platform. One app may have an influencer in your niche, but their style of content or personality doesn’t mesh well with your brand image. For example, they may make edgy content when you’re trying to maintain a clean image.
Both apps have similarities, but there are enough differences to warrant careful consideration before you choose the platform on which you want to collaborate with influencers. Good luck!
To read more content like this, explore The Brand Hopper
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