Bo International is a leading private label service provider in the market today. They excel in manufacturing skincare, haircare, cosmetics, personal care, and beauty products. Their speciality lies in custom formulation that allows brands to select the ingredients they want in their products.
Apart from third-party cosmetics manufacturing, they also offer customised packaging options, branding, and marketing services. As a brand, you can think of collaborating with them if you don’t specialise in manufacturing or any other aspect of production. Their high-quality products and ability to offer them in bulk quantities and at wholesale rates make them a pioneer in the private label market today!
Founder Vision
Aayush Gupta, the founder and CEO of Bo International, founded this company in 2013. His modest vision was to introduce revolutionary concepts in the skincare and personal care industry. In this journey that spans over a decade now, Bo International has successfully collaborated with top brands across the world.
Their attempt to raise an ecosystem to help new and established brands in the same way sets them apart from their competitors. Mr. Gupta wants to expand their product range and enter newer markets in the coming years.
Business Model
Here are some insights on the business model of Bo International:
How Bo International Operates
Bo International functions as a third-party manufacturer that includes both private labelling and contract manufacturing services. They help entrepreneurs, D2C brands, eCommerce sellers, and retail chains to expand their product line and develop unique and effective products.
Their private label cosmetics manufacturing services include custom formulation, packaging, branding, and compliance services. Those who require only want manufactured products and can manage packaging and labelling on their own can subscribe to their contract manufacturing services.
Revenue Streams
The main revenue stream of Bo International comes from the bulk selling of manufactured products. They also help brands in research and development and formulating custom products.
Innovating existing formulas, investing new ones, and finding path breaking ideas also aid their income. A substantial part of their income is generated through white label and OEM (Original Equipment Manufacturing). White labeling only involves manufacturing products on the basis of predefined formulas.
Products & Services
Here are some of the products and services offered by Bo International:
Private Label Product Categories
Some of the private label product categories are listed below:
1. Private Label Skincare
Bo International specialises in the manufacturing, packaging, branding, and marketing of skincare products. These services are bundled under their private label skincare services.
2. Private Label Hair Care
Brands can get hair care products such as shampoos, conditioners, hair masks, hair packs, etc. manufactured by subscribing to Bo International’s private label hair care products.
3. Private Label Men’s Grooming
Bo International also offers private label men’s grooming services through which brands can formulate beard serum, beard gels, hair serums, and other men’s grooming products.
4. Private Label Baby care
Baby care products such as diaper rash protector, baby hair oil, tear-free shampoos, etc. can also be manufactured and packaged under the private label baby care services offered by Bo International.
5. Private Label Pet care
Brands can order pet care and grooming products such as pet paw cleaners, pet body washes, and other products at wholesale rates by collaborating with Bo International.
6. Private Label Home cleaning
Home cleaning products such as surface cleaners, sanitisers, disinfectant sprays, etc. can be ordered at economical rates by partnering with Bo International’s private label services.
7. Private Label Bath and Body Care
Bo International also offers a wide range of bath and body care products that include bath oils, body butters, bath bombs, and bath salts and more.
8. Private Label Colour Cosmetics
Blushes, lipsticks, foundation, shadows, nail polishes, and other colour cosmetics are also offered under Bo International’s private labelling services.
Bo International’s Core Services
Some of the core services of Bo International include:
1. Custom Formulation
This enables brands to build a custom formulation from scratch or to redefine an existing formula. With custom formulation, clients have the freedom of choosing the ingredients as per their requirements.
2. Private Labeling
With Bo International’s private labeling services, brands can get a full package of services including manufacturing, packaging, designing logos and labels, branding, and marketing services.
3. Third-Party & Contract Manufacturing
Bo International also offers third-party and contract manufacturing services to those who are just interested in manufacturing the products and selling under their brand name.
4. Regulatory & Export Support
Bo International is also into regulatory services to help new brands and startups to follow the production guidelines and compliance set by the governing authorities. With the help of their networking and logistics partners, they also help brands export their products without any hassles!
Funding and Financials
Bo International is a bootstrapped company which means that all its expenses and costs are handled by internal funding. So, no external funding goes into their projects and ventures.
With their state-of-the-art facilities, Bo International manages to scale up to 4000 kg of production capacity and serves over 350 clients based in 50+ countries. More than 200 employees work in their company that operates around the globe.
Key Clients and Collaborations
Bo International collaborates with every type of small, mid, and large scale companies including startups to well-established FMCG brands. They export manufactured products and related services to the US, Europe, Middle East, and Asia.
They also offer white label solutions to salons, retail beauty stores and spa chains. They collaborate with both the newest and best in the industry with equal enthusiasm and dedication!
Competitors
Here are some of the direct competitors of Bo International:
Direct Competitors
1. Vasa Cosmetics
Vasa Cosmetics indulges in exporting and manufacturing a variety of products including personal care, skincare, and hair care products. They indulge in B2B manufacturing on a large scale.
2. Vive Cosmetics
Vive Cosmetics is an Indian company that indulges in third-party manufacturing of skincare, hair care, and cosmetics products. Their private label cosmetic products are exceptional.
3. HCP Wellness
HCP Wellness is known for its excellent-quality oral care, pharmaceutical, and skincare products in the B2B space. Based in Gujarat, it is one of the rising manufacturers in the market today!
Competitive Advantage with Bo International
The areas in which Bo International shines include low MOQs for startups (starting from 1000 units), in-house R&D, and packaging designs, customised formulations with quick turnaround time, and certified (ISO, GMP, Organic, etc.) facilities.
With these strengths, Bo International has been able to sustain and thrive in the competitive market landscape of third-party manufacturing and private labeling services.
Future Plans and Roadmap
The future plans of Bo International includes expansion into the international markets, investing in sustainable and biodegradable packaging, and digital enablement for supporting D2C brands.
They also focus on clean and toxin-free products along with Ayurvedic product innovations. These goals indicate that the future roadmap of Bo International includes some great milestones and achievements!
Conclusion
This is how Bo International is empowering beauty brands. Their focus on quality and research makes them a pioneer in the private label and third-party manufacturing industries. Want to know more about their products and services? Visit their website today and find why Bo International is one of the most reputed firms in the private labeling industry!
To read more content like this, explore The Brand Hopper
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