How Volkswagen Lost Its Way
Once a symbol of Germany’s post-war economic miracle and the creator of the world’s most beloved car, the Beetle, Volkswagen now finds itself struggling to navigate an increasingly complex automotive landscape. The company that once epitomized reliability and innovation has faced a series of missteps and challenges that have fundamentally altered its trajectory, raising questions […]
How to Turn Every Email Into a Mini Brand Experience That Stands Out
When most people think of branding, they imagine logos, websites, or social media. But what about your emails? Every message you send — whether it’s a quick follow-up or a newsletter — can either strengthen your brand or fade into the background. For small businesses, turning everyday emails into branded touchpoints is a powerful (and […]