Social media platforms have never been more central for personal brands and companies overall. Scrolling through TikTok, you can see posts from car repair shops, airlines, delivery services, and universities. On X, unexpected guests, such as brick manufacturers or toilet paper brands, leave their mark.
While seemingly casual and entertaining, this boosts brand recognition and identity, and, most of all, can increase sales. As a new company or a person hoping to promote their work, establishing yourself on social media is crucial. But how can you gain followers with a currently empty account?
General recommendations for a successful social media presence
- Knowing your audience and the content to which it responds is crucial. Only then can you attract users who have the potential to convert.
- Create a visually-pleasing profile with custom logos, avatars, and thumbnails.
- Consistent posting is key to social media success. Thus, continue following your posting calendar even with only a few followers and views.
- Consider using your service as a way to attract followers. For example, you can include pop-up messages with your Facebook and X handles in your app, recommending users to follow. Initially, you can buy X followers to create buzz and make it easier for others to find your accounts. Although this practice can be controversial, X or other social media platforms don’t prohibit it. However, these followers mustn’t be bots; they are real people engaging with you.
- The primary goal behind social media is promotion, but don’t always focus solely on this objective. Be authentic and address common issues; sometimes, making fun of yourself can produce entertaining content.
- Don’t ignore comments or other attempts to interact with you. Be responsive, especially in those early days when it won’t take too much people power.
- Get verified: the little blue dot (depending on the platform) showcases your credibility.
Define your goals on social media
Brands can create social media platforms to represent themselves more effectively, which is essentially about enhancing their image. For others, it can be another step toward user conversion. Thus, how you behave on social media differs based on what goals you pursue.
Follow trends and be relevant
Social media users are drawn to trendy posts, which can help you garner many views and hearts. On TikTok, it could involve your colleagues doing a silly dance or voicing a whimsical situation. On X, it means posting content related to news or other things currently happening worldwide.
Make subscribing worthwhile
For many, following company accounts means expecting equally entertaining and informative content. Of course, it might not always be the case, especially if brands focus on keeping it strictly professional. To build your audience, you could offer different discounts and promotions to followers. Do it regularly, highlighting the benefit of staying subscribed.
Engage with others
In addition to posting and responding to comments on your account, shift some focus to external parties. For example, you can reply to others and begin conversations on X. In addition to offering on-brand opinions, it increases your profile’s visibility.
Post optimization
Remember to optimize your social media posts with relevant keywords and hashtags. This will help platforms categorize your content, and people will be able to find it via specific search queries.
Don’t use just one social media platform
Creating and nurturing multiple social media platforms can significantly increase your chances of success. For example, audiences may respond better to your fun and quick content for TikTok. In other cases, X could gain more engagement, particularly if your target audience includes journalists, public figures, and trendsetters. It does relate to the age of your targeted audience. TikTok and YouTube are more popular with younger audiences, while X and Facebook are more successful with mature audiences.
Conclusion
Your social media journey will likely take time before you achieve the intended engagement and followers. All you can do is stay consistent, optimize your profile and posts, be trendy, respond to others and commenters, and follow a regular posting schedule.
To read more content like this, explore The Brand Hopper
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