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Day: July 2, 2025

A Deep Dive into the Marketing Strategies of Guess

Guess Inc. stands as one of the most iconic American lifestyle brands, representing the perfect fusion of European sophistication and American glamour. Founded in 1981 by four French brothers—Georges, Armand, Paul, and Maurice Marciano—from the South of France, Guess transformed from a small jeans boutique into a global lifestyle empire. The brand’s origin story is as compelling as […]

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