The world, and how we exist in it, is changing at an exponential rate. As both work and play habits evolve, more and more American adults keep hours that were once deemed unsociable, but are now well on their way to becoming the norm. Many brands have cottoned on to this, and are ensuring that they can provide engaging services to their customers no matter what time of day or night it is. In this article, we’ll look at some of the techniques successful brands use to keep their customers engaged at every hour.
1. Round-the-Clock Opening Hours
The internet never sleeps, and for good reason, too. Imagine how frustrating it would be if all your favourite websites closed at a certain time. Nowadays, customers can shop, book events, and arrange appointments at any time, whether day or night, simply by taking out their phone, tablet or laptop.
The benefits of this are seen clearest in the online casino sector. Gone are the days when casino gaming could only be accessed at brick-and-mortar casinos or within private events. Now, the vast world of casino gaming has been brought to the gambler’s fingertips through online casino gaming. What makes these casinos really shine, however, is the 24/7 service they offer to their customers. Not only can online casino gamers gamble anonymously on this list of top anonymous casinos at any time of day or night, but they are often also able to use new and exciting forms of payment, such as cryptocurrency. When this is paired with the fact that many of these platforms offer incredible bonuses and incentives for both new and seasoned players, it’s not difficult to see why online gaming has become the most popular way to gamble, with around 28% of adults trying their luck on online casino sites daily.
2. 24/7 Customer Service Assistance
Any internet user will know the frustration involved with having to talk to a bot over the phone or online because work hours have ended. When brands employ enough customer service assistants to cover all hours, individuals feel much more cared about and are much more likely to continue using the brand.
One excellent example of this stems from 24-hour gyms. Not only do these gyms appeal to night shift workers, or night owls who want to carve out some time to work on their physical fitness in the early hours, but by having workers present around the clock, they will feel protected and listened to, and can rest assured that any questions will be dealt with efficiently.
3. An Active Social Media presence
Recent research revealed that a massive 73% of American adults use social media. If brands don’t make use of this mass audience, then they are greatly missing out when it comes to attracting customer interest. When brands hire individuals to solely handle social media pages and interactions, they will be engaging with their customers in a casual yet constructive manner.
If these workers are available 24/7, this greatly improves the brand as it means any questions and queries can be dealt with quickly, and the attention of the customer can be kept long enough for them to purchase whatever goods or services the brand has to offer.
On top of this, brands can utilize social media to engage directly with their customers 24/7 by creating polls, questionnaires, and contests. Additionally, the beauty of social media means that the more people who interact with this kind of content, the more people will see it in the first place and be introduced to the brand for the first time.
Conclusion
In a rapidly changing world, success comes from speed, connection, and efficiency, and when brands work to keep their customers engaged at all hours of the day and night, they ensure they meet all three. As humans, we tend to be impulsive creatures, and we often have ideas to purchase goods or services from different brands at strange hours. If the brand isn’t able to adapt to that, then they could be losing vital customers who have changed their mind or forgotten by morning.
To read more content like this, explore The Brand Hopper
Subscribe to our newsletter
